My last post was kind of short. It was prompted by something silly. On Jan. 26 I accepted a friend request on Facebook. It was someone I didn’t know, who is a member of a certain political page I’m also a member of. No problem, I thought. He must have seen a post I made and decided to friend me. I accepted his request.

Days later, on February 1, I responded to a message on Facebook from another friend. In the process, I noticed that, when you click on the word “Messages”, not on the button, underneath “Messages” is the word “Other”. Next to “Other” was the number 1. Strange, I thought. Why didn’t that 1 show up on my news feed? I clicked on “Other”, and saw the message was from January 26, from that man who friended me. He is involved with a couple of political groups, in the real world and on FB, with many followers. He wanted to review my book Documenting America and hopefully recommend it to his followers.

Now, I was happy for the interest, but terribly upset over the fact that this request for a book and offer to review had been sitting there for six days, and Facebook never notified me. That’s what we all want: a champion for our books. Someone who will supplement whatever marketing we are doing. Someone who knows people and can expand your circle of contacts. I had it, and it almost slipped away. Maybe has, for all I know. I contacted him, he was still interested in reading and reviewing it, so I shot him an e-copy of the book. It’s only been four days since I did that, so no feedback yet.

Writing is hard enough, and marketing is harder yet, that a flub such as this, minor as it was, is disheartening at best and demotivating at worst. I did a promo post that brought at least one result that came close to dying. If promotional successes are so hard, I thought, why bother?

On his influential blog, Joe Konrath wrote about how most writers way over-promote. It’s something that is drilled into wannabe authors when they first start chasing publication, especially the e-self-publishing route. You’ve gotta get out there and promote yourself. No one else is gonna, so you’d better. Be creative. Be active. Do it regularly and often.

But it’s something I have to psyche myself up to do. And right now I’m not psyched to do it. I suppose I’ll get over it, but not yet. Plus, after Mom’s Letter being featured on the short story blog, and having no sales result, I’m questioning whether any promotion will work. I guess I won’t bother looking up phone numbers for the local Kiwanis and Lions clubs and see if they need another speaker.