It’s been a long time since I posted my book sales. 2021 was my best year for sales. I guess you would call it a record year, though, with the numbers still as low as they are, record somehow seems inappropriate.

I sold 223 books, almost all sales coming from on-line sources. That beat my previous best year which was 156 way back in 2012. Also, in 2021, I passed the 1,000 lifetime sales mark, ending up with 1034.

Why the increase? Amazon ads. I began running some ads on Amazon in July 2020, added to them in 2021, and sales finally happened. Unfortunately, to this point I’ve spent more in ads than I’ve received in royalties from all sources. It’s not a big number, and the deficit is shrinking. At the end of the year, I was down only $4.52, though at worst I was behind $73.80. If the trend continues into 2022, I’ll be money ahead in a month or two. Just on ad spend, not overall. The cost to maintain this website puts me way in the red each year.

I had sales of 22 different books, out of 35 books listed for sale at year end. Highest of those was the first Documenting America book, which I advertised. Second was Doctor Luke’s Assistant, which I also advertised. The other two books in the Documenting America series also had double-digit sales, as did Acts Of Faith, which I advertised.

Several of these “sales” were actually through Kindle Unlimited, the first that I had from that Amazon sales channel. I think royalties work out to less, but I’ve had a hard time rigorously tracking them.

So, here comes 2022. My ads are still running. They don’t seem to be working quite as well as early in the year. I will probably add another book to those I advertise, though I’m not in any hurry to do that.

Here’s hoping 2022 will be another best year for book sales.