Sales of Documenting America have stalled. In 2011 I sold 26 copies. In 2012 I’ve sold 1.

But I’ve done no promotion of it in 2012. I joined a Facebook group called Christian Authors’ Book Marketing, and have posted a link to it on a thread on that group’s FB page. That was a day or two ago, and since that time at least ten others have posted links to that thread, bumping it out of sight. At some point I’ll start a thread about DA.

But either though the CABM or elsewhere I came across two interesting Internet posts about marketing. One is The Book Marketing Snowball, a blog post by Terry Cordingley. Terry appears to be a marketing person. This is the first time I’ve come across his site, and will have to look at it some more. The post is a reminder that, since e-books are on the shelf forever, writers have no need to make a concentrated promotional push when published. In fact, he suggests this is counter-productive in the Internet era. Rather, start small and slowly with marketing efforts, like the proverbial snowball rolling downhill. Eventually, if the book is any good, the size and speed of promotion will increase without any real effort of the author. Intuitively, this is correct. Kind of hard though, with a single sale a month.

The other is Top Ten Reasons Why Your Book Marketing Strategy Is Not Working, by Deborah H. Bateman. Deborah is an author I’ve never heard of before. She writes for the Christian market, and doesn’t appear to have many titles in either print or e-book. She might be much like me, just starting out on the self-publishing route. Her ten reasons, which came from a man named Don E. McCauley, focus on visibility of the project and the author. He mentions that your book web page needs to appear in the first three pages of search engine results or else no one will find it. So he puts great emphasis on search engine optimization (despite the fact that SEO, in my opinion, was turned on its head with the two major Google algorithm changes in 2011). The author must have a brand. The author must have reasonable expectations.

Of such web sites and such advice there seems to be no end. I’m almost tired of them, and am seriously thinking of not following links to them any more. The snowball analogy seems valid, however. So I have only a sale or two per month for a while. So in all of 2011 my two titles combined had an average of about 3.33 sales per month, or 1.65 sales per title. That’s not bad. If I can add my five titles targeted for 2012, and keep my sales at that rate, for a reasonably spread out schedule for the new titles, I could easily sell 100 copies combined of all titles in 2012. Those aren’t best seller numbers, but I think I would rejoice at those many sales. If, as the eSP pundits suggest, more  published works feed sales to each other, those sales could easily go up to 200 for the year. I could live with that.

So what is my marketing plan right now? First is to keep writing and keep publishing. Second is to work slowly to find more blogs and web sites that will interview me and promote my work. At present, there is no third. This weekend is a local, real life meeting of an on-line political group I’m in. I plan on attending, and I believe they will give me a couple of minutes to tell about Documenting America. I have nine paperbacks left in inventory, and would hope to sell a few there. One other marketing item coming up is the profile on me that’s coming in the next University of Rhode Island alumni magazine, probably in March.

So I guess I have to get busy. Tonight will be tied up with church and calculations to decide on the PPO or HSA health insurance, a decision I will have to make by Friday. That might leave me a little time for editing or reading. Not sure when marketing will earn a chunk of my time again.