Category Archives: Operation Lotus Sunday

My FB Ad Campaign

I can’t remember if I reported here, or only on my FB author’s page, that I received a $50 coupon from Facebook to use on an ad campaign. Prior to receiving that I had done a bunch of clicking on FB ad pages, going through the motions of placing an ad, but not really intending to. I just wanted to see how easy it would be. They [FB] of course knew about my clicks and thought “Ah ha! Someone who wanted to place an ad but stopped short. Let’s give him a coupon to run a small campaign, and we’ll have another advertiser.”

The coupon would expire in a couple of months, so even though I had nothing newly published worth advertising, I decided to go ahead and test the waters. I began the campaign on March 23 and set it to end on April 12. At any point I could change the ending day. Putting the ads together wasn’t actually difficult. It was all menu driven. Type in a title, some text, upload a photo, decide what the action is you want people to take, decide how the ads will be paid, click finished, and poof! Your ad is live. That sounds easy, but at many steps along the way I found I didn’t really understand what I was doing.

FB Ad Campaign SampleI decided to advertise my most recent novel, Operation Lotus Sunday, and an earlier novel, Doctor Luke’s Assistant. Then I decided to also include The Candy Store Generation in the campaign. The last few days I decided to add an ad for Documenting America. When I did the ad for OLS, I decided I wanted two photos in the ad. I uploaded the front cover, then uploaded the back cover picture. Unfortunately, I didn’t know FB interpreted that as two different ads and, through the course of the campaign, the back cover photo ad was used much more than the front cover one.

  • Here are the stats from the campaign, as reported by FB.
  • Reach 31,355 (times the ads were seen)
  • Website clicks 135
  • Frequency 1.21 (no. of times a person saw the ads)
  • Avg cost per website click $0.37

And, the statistics reported by me:

  • Books sold: 1

FB Ad Campaign ResultsYes, during the ad campaign I sold only one of those books via Amazon (the links included in the ad), an e-book copy of DLA. So $50 spent generated $4.99 in sales, and less than that in revenue. I’m glad I wasn’t spending my own money.

Much of this process was uncomfortable. I could decide to pay for the ads by the website click, by impression, or another way. It’s interesting that my money lasted exactly till the end of the campaign. I’m sure FB’s algorithms knew how much per day I had to spend, monitored the actions being taken, and showed the ad more or fewer times according to how much budget and time were left.

The look of and information in the ads was limited, which was good, I guess, as I couldn’t have done much to spiff them up even if I wanted to. I’m not there on my knowledge of computer graphics.

One of the decisions I had to make was whether I wanted the ads associated with my personal FB page or my author page. I decided my author page. This really skewed my stats for that page. It went from “interacting” with about twenty to forty people a week (not all unique) to several thousand. Of course, FB was saying someone seeing my ad was an interaction. So for two weeks I interacted with thousands of people. Now, more than a week after the campaign, I’m back to twenty to forty a week, and the pages says that’s down 99.9% from a week ago.

The bottom line from all of this: I’m glad I wasn’t spending my own money. I don’t see myself ever running a FB ad campaign again, at least not until something happens that shows me it does some good.

My First Ad Campaign

Not too long ago, I decided to go through the motions of placing an ad for my books on Facebook. I went through the clicking process, saw what was involved, learned a little, then closed out of it. FB, of course, tracked my clicks. A couple of weeks later I received an e-mail from FB, saying it looked like I had tried to place an ad, and giving me a $50.00 coupon for an ad campaign, with a deadline of April 16.

I let this sit there a few days, not really believing it, and not having time to go back and figure the creating an ad process all over again. Finally, on Sunday afternoon, I put writing tasks aside and decided to get on with using the coupon. I clicked on the link provided in the e-mail, and an appropriate page came up.

I decided to advertise Operation Lotus Sunday, it being my latest and probably my best novel. I also planned to use some of the coupon to advertise Doctor Luke’s Assistant and The Candy Store Generation. I did OLS first. A few clicks, with the budget set at $20.00, and I had my ad for OLS. Then I saw I could have multiple images for it. So I started adding images to the ad. I went up to five, but did something wrong with three of them, and so had only two. That was fine with me. I had the front cover and the photo of the Stone Forest from the back cover. So I clicked to place the ad, had to wait a few minutes while FB approved it, then went to see what I had done.

Then I realized I had actually created two ads! Oh no, I thought, what have I done? Moreover, what have I done to my budget, which was $20 out of the $50 coupon? I couldn’t really tell. Since I had to enter credit card information, even though I was using a coupon, I figured the worst that would happen was I might use up $40 on OLS instead of $20. Again, no problem. So I went ahead to create an ad for DLA, using the other $10. It was fairly easy. I entered links and words, and clicked to go to the next page, which would be the budget information. Except, it didn’t go to the next page; instead it brought up the page that said thank you for placing the ad, it would be reviewed by FB within so many minutes. After those minutes the ad showed up with a budget of $20.

I thought “Now what have I done?” I figured the worst that could happen was I would be billed $10 over and above the coupon. So I decided to place the ad for OLS, and did so going through the same procedure. Again it didn’t ask me to set a budget, and the ad went live with a budget of $20.00. So was I potentially going to be out $30?

I went to the ad analytics page, and learned a few things. FB took the budget as an ad campaign budget, not for a single ad. And the two different images on the OLS ad were indeed considered two different ads. So in fact my budget was too low. I quickly changed my budget to $50 for the campaign.

So, my campaign is off, now in its third day. FB gives quite a few analytics to look through. So far I’ve spent $6.11, based on the number of clicks on the ad and click-through rate to the book pages at Amazon. At that rate my ads should run for eight or nine days. But I’m going to make a couple of changes. On the second OLS ad I’ll change the image from the Stone Forest photo to the entire book cover, front and back. And I’m going to add an ad for Documenting America. Might as well.

Alas, as of an hour ago the ads had resulted in no sales reported by Amazon. I sure hope something sells in the next eight or nine days.

Still one sale at a time

It was 30 years ago that we were in China, making a 14 day tour of six cities as part of our 30 day Asia tour that included four countries. It was a wild ride. Were we young and foolish or young and bold?

A few days ago I make a post to my Facebook timeline, then shared it with my children, to let them know of the anniversary. I included a link to Operation Lotus Sunday. A friend who read it posted to say it was a good read. Then another friend posted and asked which of my books I recommended for her to start with.

Now that’s a hard decision. How does one choose from among their “children”? I told her OLS would probably be best, but included in that post some thoughts about my other books and why they might or might not be for her. Two FB friends then posted. One, a friend from high school and college, recommended OLS to her. Another, one of Lynda’s cousins, did the same things. Or at least she said she and her daughter read it and “really enjoyed it.”

That’s where the on-line conversation ended, on Sept 18. Then on Sept 19 my Amazon reports showed I’d sold one e-book copy of OLS. Was it the friend who enquired? Could be, or it might be someone else who saw that thread. Or it could be totally unrelated to that thread. However it happened, I’m thankful for the sale.

All of which shows I’m still at the point in my writing career where books are selling one at a time, and (most likely) as a result of personal contacts I make. I wish it were otherwise, but that’s how it is.

Stay tuned.

30 Years Ago – in China

Well, I messed up. I had intended in doing a series of posts about our being in China 30 years ago, beginning with the day we entered that country. But we went into China from Hong Kong on September 13, 1983, and I missed it. I’ll blame my lack on the aftermath of being in a conference three days last week.

This could be of interest to anyone who has read Operation Lotus Sunday. I say that because the events in OLS took place in September 1983. In fact, Roger and Sandra Brownwell entered China on September 13, 1983, the same as we did. On September 15 they were in Guilin, and took a boat tour on the Li River (Li Jiang). the same day that we took a boat tour on the Li River.

As I said in other posts some time ago, OLS follows our itinerary in China. Well, it mostly follows our itinerary. Since the plot involves two couples, and I didn’t want the couples running into each other in the different Chinese cities, I had to modify the itinerary of one couple a little. But they visit the same cities and see the same sights the Todd family did many years ago.

It’s going to be fun over the next couple of weeks, reading the diary again and reliving those days, all while thinking about the Brownwells and how I sort of relived it through them.

P.S. I don’t have the right photo I wanted to post on my computer here at home. Must be at work. I’ll swap out the photos tomorrow.

The Story Behind “Operation Lotus Sunday” – The Project Planned

This is the fifth in my series of posts about how it came about that I decided to write Operation Lotus Sunday. Here are links to the other posts: The Story Behind Operation Lotus Sunday – Where I Was.

It was the last day of the 2004 Write To Publish Conference in Wheaton, IL. As I said in past posts, I was trying to answer the question: Am I a writer, or did I write a novel? Meaning, I had one novel written that I was shopping around. Was that the sum total of my book-length writing, or was I going to try to make a career out of writing? Career might be too strong of a word at this time. Did I intend to write multiple books with the idea of making money from that writing?

I think the answer to that question had always been yes, otherwise I would have just gone ahead an self-published Doctor Luke’s Assistant. But my writing ideas, as far as fiction was concerned, were limited. I had the idea for the baseball novel, but hadn’t done much with it. So I was trying to decide.

One other idea that had been running through my head also came to gel about this time, but for a non-fiction book. I had written, a couple of years before, four newspaper guest op-ed pieces. I called them Documenting America. In these I took an American historical document, quoted it, commented on it, and tied it to a current issue. The local newspaper ran them, and I received some good compliments from people who read them. I had thought about making them into a newspaper column that I would self-syndicate, but at this conference another idea came to me: turn them into a book.

I don’t know that the book idea completely gelled this week, but it came close. I had already written more than the first four, maybe up to about twelve, just to show myself that the idea was viable. If I turned them into a book, however, I could flesh out the chapters. The op-eds were limited to 500-750 words, but the material, as I saw it, would be better with chapters in the 1250-1750 range. If I did a book of this, I could do a better job with it.

So suddenly, I had the completed novel, the fledgling baseball novel I’d been thinking about for a year or so, and the new novel based in China. Plus I now had the non-fiction book to write. This was enough ideas for me to realize this was a writing career, not just a one novel wonder.

The last day of the conference I found myself at the same table as James Scott Bell. I had attended his daily class on fiction writing and learned much from it. As we shared what we were writing, I told about the book that had come to mind during the conference. Titled China Tour, it would follow the trip we had made in China in 1983. I would base the itinerary on our trip and the sites on our trip diary. The conflict would come from the American couple whose marriage is in danger, and who become embroiled in a CIA operation while there due to a case of mistaken identity. Their marriage would be under greater strain due to the extraordinary measures they would have to take as a result of the CIA operation.

Everyone at the table said it sounded good. Jim Bell didn’t say much, but he nodded his head as I told the plot, especially when I said I had the trip diary an 1983 tour books as source material. He definitely approved of that.

So, that’s my story of how I came to write the book. China Tour, which was always a placeholder title, became Operation Lotus Sunday just before publication. Sales are slow, but it’s out there. It’s my fourth self-published novel, and I guess I’m a writer.

The Story Behind “Operation Lotus Sunday” – From Trip to Plot

We returned to the United States in December 1983, our time in Saudi cut short by a growing shortage of work. This was just two months after we returned from our Asia trip. Into a box went our trip diary, our tour books, our photos, along with everything else we shipped home, and we left Saudi on December 2, 1983, planning to spend almost four weeks in Austria. It was so cold, however, we cut our trip to about ten days and headed home to Rhode Island. We left the kids with my dad and flew to North Carolina to house hunt, returning to RI just before Christmas.

Eventually our shipment caught up with us in North Carolina. The box (or boxes) with our tour souvenirs arrived. Those boxes went in storage in the basement. A few years later they went into storage when we went to Kuwait. Then they came out of storage when we returned to the States again in 1990 and moved to Arkansas in 1991. Those boxes moved from storage warehouse to outside shed to garage and eventually to the basement of the house we moved to in 2002, where we still live.

At some point I opened the box, found the day timer and tour books, and put them on shelves somewhere in the house. I think I took a quick look through the diary, but didn’t yet read it in detail.

So now it’s June 2004. I’m in Wheaton, IL at the Write To Publish Conference, having down time in the evenings and trying to decide if I was a writer or if I had just written a novel. Also I was thinking about the grand tour I had taken more than a decade before writing ever crossed my mind, and if my experiences from that could feed into writing. I realized that China was the most exotic place in our travels, and wondered if I could work up a book plot from it.

At some point during the four days of the conference it hit me: the trip diary from our Asia trip was somewhere on a shelf back in Arkansas. So was our 1983 Fodor’s Guide. So were the tour books we picked up on the trip. So was the propaganda that we kept receiving in our hotels in China. Could I build all of this into a novel?

James Scott Bell’s advice on conflict came to mind. He didn’t say it this exact way, but basically a novel must be built on conflict. Introduce your protagonist, plunge him/her into conflict, keep the conflict and stakes rising, and eventually have him/her rise above it all. How could I work conflict into our China trip?

Over two to three days a plot gelled. All conflict doesn’t have to be physical danger. You can have emotional conflict, marital conflict, parents vs. children conflict, financial conflict. Conflict comes in lots of forms. How about, I thought, having an American couple touring China who are in the midst of marital conflict? Then, how about if they become involved in a CIA operation while there? Double conflict.

By the last day of the conflict I had it fairly well worked out. Not all the details, not the name of the main characters, not the number of minor characters, but the basic plot with its lines of conflict were there—and I’ll relate them in the next installment.

The Story Behind “Operation Lotus Sunday” – Our 1983 Trip

In late July 1983, Lynda and the kids flew home from Saudi Arabia to miss the worst of the Al Hasa summer. Temperature 120F+, humidity 70%. We had first planned out in great detail our vacation to travel to Asia. To go around-the-world cost almost the same as a round trip across the Atlantic. So the family went on, planning to visit Rhode Island and Kansas. I would come in early September. We would be in Hong Kong on September 5.

To visit China, or Red China as we called it then, was a dream. It was only twelve years since Nixon had made his overtures to China, and only two since it had opened up to USA tourism—or maybe to all Western or outside tourism. We were in a place where we had some disposable income to afford the trip, and the time to make it. Lynda had seen an exhibit of the terracotta soldiers, uncovered in the Xian area, when it toured through Kansas City in the mid-1970s. She wanted to see them in situ. I of course wanted to see the Great Wall. We had studied ahead and put together an itinerary that would take us through six Chinese cities in fourteen days.

And not just in China. We would start in Hong Kong for several days, go to China by train, fly back to Hong Kong from Beijing and transfer to a flight to Manila, then fly on to Bangkok, and “home” to Al Khobar. People probably thought we were crazy to try to do so much. Charles was 4 yrs 7 mos. old, and Sara was 2 yrs 5 months old. They did well on airplanes and buses, and actually did fairly well on the various tours.

China would be different, however. There would be no off the cuff touring. Everything would be planned out by Swire Travel, no doubt under the strict supervision of the government. We would be told where to go and what to do. How would the kids do on this trip?

The cities on our China itinerary were Guangzhou (formerly called Canton), Kunming, a side trip to the Stone Forest, Chengdu, Xian, and Beijing. Those of you who have read Operation Lotus Sunday will recognize this as the itinerary of the Brownwells, the tourist couple who were American expats living in Saudi Arabia and touring China with their two preschool children. Hmm, sound familiar?

On this particular trip, I brought a 1983 day timer with me that I had bought in Saudi. I had made a number of entries through the year, mainly for business, but wanted to keep a trip diary and thought that would be a good book to do it in. The previous year, summer of 1982, we had toured Europe. We hadn’t kept a trip diary on that trip, and the memory of the specific things we had seen were already fading. I didn’t want that to happen this time.

So how did I get from a 1983 tour of China with my family to the plot of a novel? See the next installment.

 

The Story Behind “Operation Lotus Sunday” – New Ideas Begin

So I’m on the Wheaton Campus, attending the Write To Publish Conference in June 2004, trying to decide if I was a writer or if I had written a novel.

I took the continuing class on fiction writing taught by James Scott Bell. I took good notes. I still remember a lot of what Bell said, especially his thoughts on dialog. Sitting in that class, as well as in some others, ideas began to come to me for other writing projects.

The first was some more ideas for In Front of Fifty Thousand Screaming People. The second editor I met with was not interested in Doctor Luke’s Assistant. Bible-era novels don’t sell very well, he said, with there being a limited audience for the genre. His publishing house already had its “stable” of writers for the genre, with no openings for new ones. He asked, “What else do you have?” I told him about a political novel that had crossed through my mind, but which wasn’t well developed. He said no, he wasn’t interested, but added, “What else are you working on?” I told him about FTSP; he said he was interested and that I should send him the first three chapters whenever I had them done.

So I began to more seriously think about this baseball novel, and how to work Mafia influence into it. Bell spoke a lot about conflict in his class, so I was thinking about how to develop more conflict.

At the same time, I had been thinking about my overseas travels and how to work them into books. Through the years I’ve read about people—politicians, writers, royalty—who had made the “grand tour” around the world to gain perspective for their life work. I was disappointed that I couldn’t make such a grand tour to enhance my writing. Then I realized: I did make the grand tour. I lived overseas for five years and visited more than 30 countries. I just did it before I ever thought of being a writer, and so needed to pull from memory those things I needed to enhance my writing.

In my dorm room in the evenings, after putting down some ideas or some actual words for FTSP, I began work on a mental sketch of a novel. Or, I should say of a plot. Or, I should say, of going through our expatriate life and travels, and trying to decide if there was anything in those times that could form the nucleus of a novel.

There were years of living in Saudi Arabia and Kuwait. Would American readers care about that? Based on the total lack of interest by Americans we interacted with in the years after returning to the States, I thought not. We had some good travels in Europe in 1982, our first real travel adventure after moving to Saudi Arabia. But except for one train mix-up nothing really came to mind.

Our second long trip out of Saudi Arabia was our round-the-world trip to Asia in 1983. Hong Kong, China, the Philippines, and Thailand, for a total of 30 days. Surely something from that trip would be good at the nucleus of a plot. And it came to me. I began to focus on China, as I’ll explain in the next post.

The Story Behind “Operation Lotus Sunday” – Where I Was

I can trace the genesis of Operation Lotus Sunday to June 2004. However, before I get to that, I want to set the stage of where I was in my writing career at that time.

The place was the Write To Publish Conference in Wheaton, IL. This was my first national conference to attend, having been to one regional conference in early 2003. I came there to pitch my first novel, Doctor Luke’s Assistant, to editors and agents. It was completed and polished with several rounds of edits. I had another idea in my back pocket, the start of my second novel, In Front of Fifty Thousand Screaming People, which I was ready to share if the opportunity arose. Other than this, I was planning on attending classes, meeting other writers, and generally enjoying myself.

The first day I was able to pitch DLA to an editor, who passed on it. I had an appointment with a second editor the next day, and hoped for the best. The classes were turning out quite good (though I took a couple that probably weren’t the best for me). As we talked about each others’ books and writing “careers” I got to thinking about what my next steps would be.

For me, I was in the process of deciding if I was a writer, or if I was someone who had written a novel. DLA was done; FTSP was outlined but not started, and whether it would ever be written was an unknown. Did I have more books in me? I was working on my poetry book at the time, but I knew that was almost certainly not for commercial publishing. So where was I going?

Construction on the campus of Wheaton College, the venue for the conference, meant difficulty of moving around. There was no evening coffee shop on campus, and I didn’t want to walk off campus to find one. So after the evening sessions I went to the computer room in the dorm and updated on e-mail and a few web sites (no laptop in the family back then). And thought about what I could write. An hour later I was alone in my dorm room, and thought some more. Slowly over those four days, ideas for more writing projects came to mind.

I’ll tell about the two main ideas in the next segment.

Operation Lotus Sunday

Yes, it’s finally available. The e-book was published on June 10 at Smashwords, June 11 at Amazon, and the paperback book went live at Amazon around June 25 (though it seems to carry the publication date of June 11). The Amazon listing still doesn’t seem to have the e-book and paperback synced to the same listing, but will soon. Meanwhile, here are some applicable links for it.

 

 

 

 

Paperback at Amazon: http://www.amazon.com/dp/1490420177

E-book for Kindle: http://www.amazon.com/Operation-Lotus-Sunday-ebook/dp/B00DCKDUPW

E-book at Smashwords: http://www.smashwords.com/books/view/325112

E-book for Nook at B&N: http://www.barnesandnoble.com/w/operation-lotus-sunday-david-todd/1115766810

I wouldn’t say sales have been brisk. As of this morning I have 5 confirmed sales, with another person telling me they bought one at Barnes & Noble that should show up next time they report. I’m certainly pleased with it.

Now on to the next project.