Category Archives: self-publishing

Time to Get a Buzz On

When you’re talking about e-self-publishing (eSP), “getting a buzz on” means something completely different than it did when I was in college in the 1970s. It means creating an interest in what’s being published; drumming up publicity; making people salivate in anticipating of your writing. For a major book launch, publishers and authors might begin getting the buzz on six to twelve months before publishing date.

In the old days writers went on book tours. Wait, they still do that and this isn’t the old days, it’s right now. I should say in the old way of publishing, with print on paper, writers went on book tours. They held readings. They did signings. They spoke to civic clubs. They talked to newspapers, radio, and, if fortunate enough, to television. They had a book in their hands, and copies to sell.

Now, with “Mom’s Letter”, all I’m going to have are pixels on a screen, organized into words and paragraphs, not even pages. A reading is out of the question, because I’d read the whole thing and then who’d want to buy it? And book signings at a bookstore are out, because, well, it’s not for sale at the bookstore, and Amazon.com has no brick and mortar stores.

So creating a buzz for the short story will be difficult, but I’ve already started. When I asked my fellow writers at Suite101.com to comment on the two covers I was considering, several expressed interest in buying the short story. The woman here at work that I shared it with on Tuesday, before the storm, read it during the storm, and today she told me she loved it. I think she would write a 5-star review on Amazon. One Suite101 writer is putting together an e-literary magazine, and is looking to do book reviews on it. I’ll be e-mailing him today. As he has no subscribers, but will be selling the mag via Kindle, I don’t know how much buzz that will be, if he even decides to include me in his reviews section.

Then there’s this blog, which has 10 subscribers and about 4 other regular readers, plus drop-bys. If I can convince them to say something about it on their blogs, that would be a few more potential buyers. There’s always Facebook, with my 90 or so friends. If some of them would buy it and read it and post something about it on their FB page, with their hundreds or thousands of friends, maybe that will be a little bit of buzz. My son says I need to join Twitter and begin tweeting to gain publicity. Maybe. I’ll give it some thought.

Also, I can become a little bit active again at Absolute Write, put a link in my signature there, and see what that will do. I will need to add a link to a blogger signature as well. I can also contact local media via press releases and see if I can get a notice there. That seems like overkill, however.

So there’s no shortage of things I can do to promote the book, and I’ll probably do most of them. But the good news is, beyond this I don’t really have to do anything. If it gets a buzz on and begins to sell, great. If it doesn’t, no biggy. If I keep submitting the short story to literary quarterlies and finally get accepted, I could expect a payment between $10 and $50. Actually, the more likely scenario is it would be accepted by one of those literary mags that offers no payment except two contributor’s copies. The holy grail of publishing is to get $1.00 dollar a word, which would be about $1850. To reach that I’d have to sell 5,340 e-copies. To reach $50 I’d have to sell 145; to reach $10 only 29 copies. I think I’ll wind up somewhere between 29 and 5340 (if I’m not being delusional), so already I’m thinking the short story launch is successful, buzz or no buzz.

We’ll see what happens. E-self-publishing “Mom’s Letter” is an experiment. The minimum price Amazon allows is $0.99, with the royalty being 35%. Some have said that’s too high a price for a short story when you have novels on the Kindle platform selling for $0.99. But I feel that as long as I accurately say what the buyer can expect for his or her 99 cents, I’m not cheating anyone. I’m excited. This is the start of an adventure. As with most adventures the outcome is not clear. Let the journey commence, sometime in the next three days, I hope.

Once Again It Snows; I’m Confused

Last night they said we would have snow showers today, with no mention of accumulation. So I assumed that meant a dusting, with no accumulation. This morning that was changed to a winter weather advisory, with 1 to 3 inches expected. Right now it’s snowing heavily, and has been snowing since 10 AM, sometimes light, sometimes heavy. It’s pretty out there, but not exactly what I’d call “snow showers”. Oh, well, I don’t suppose the weather dudes can get it right every time. They did really well the last time.

So this noon hour I spent time researching the Kindle publishing process. Talk about confused! I have so much to learn. Somewhere I read that you basically create a Word document, don’t use footers or a few other features, upload it to Kindle, add page breaks, and publish. But today in the FAQ, or somewhere on the Kindle pages for would-be self-publishers, I saw all kinds of talk about html. I don’t know html, and despite some attempt to learn it I have failed. If I have to learn html to eSP, I’m done before I start. Surely I’m confused as to what it will take.

I finally managed to get to the Kindle Forums, and will start browsing. I have always found the forums, wherever I go online, as a good place to start and to get information. Perhaps browsing the forums will be the cure to my confusion.

So, the activities to further my writing career are going on these lines. First, complete works to eSP. I’ve mentioned these in previous posts. Second, learn the mechanics of eSP. This may take longer than I’d like, and may end up being more a case of doing than of learning. Third, I’ll continue with my freelancing work. Suite101 and Buildipedia are my two main outlets for this. I’m not actively chasing any other freelance gigs. The one for Safe Highway Matters came to me without any marketing on my part.

I guess that’s a pretty good game plan. It’s certainly enough for the moment. Later there will be more works, and more learning, and promotion of eSP works. I can’t really think that far ahead. In fact, it’s now after 5 PM. My thoughts have turned to the drive home, with a stop at Wal-Mart on the way to pick up the urgently needed things so we don’t have to go out tomorrow. For the next 90 minutes I’ll be able to work without confusion, on the mundane tasks of life, concentrating on the shopping and the roads.

"Mom’s Letter" Will Be First

I’ve made up my mind. The first work I will e-self-publish is my short story, “Mom’s Letter.”

A short story, you say? What demand is there for a stand-alone short story at any price? Enough, it would seem. Several authors report on Joe Konrath’s blog that their short stories are making enough money to justify the time and limited expense of formatting it, preparing a cover, and listing it. They are all published for $0.99, the minimum allowed for an Amazon Kindle title. The royalty on that is $0.35. So for every ten copies sold the short story will earn $3.50. If I could set it placed in a literary journal, the most I could realistically hope to make is $50.00 (though some pay higher). That means I’d need to sell 143 copies to justify going the eSP route.

This will give me experience with all the techno-stuff related to e-publishing. How to go from a Word document to a Kindle document. How to actually upload it to Kindle. How to see that it’s properly listed. How to add tags to it. How to select the genre. How to do an author page. How to do back-cover text. How to select the amount of preview material. So much to learn, so little time. Oh, yeah, and how to make and upload a cover.

That last one will be close to a deal killer. You might not think a short story has a cover, but for e-sales it does, just as a novel does. The cover shows up as a thumbnail view in Kindle listings, then as a larger view when clicked on. I’m not sure I can do this. I have no artistic skills, I’ve never used artistic software, and am pretty much clueless of what looks good and what doesn’t. But paying to have a cover made costs about $300 the eSP-ers tell me. That’s more than I’m willing to spend.

But I will do this. I have an idea for a cover that I’ll make and upload. If it looks terrible, maybe I’ll spring for someone to make one, if I can find a reduced cost for a short story cover. I ran “Mom’s Letter” through two critique groups, and three beta readers some time ago. I recently solicited beta readers at Suite101.com. Two of the four who were willing to read it have reported back, and say the story is ready to go, with maybe a tweak or two.

I don’t know what my time frame is. It would be nice to get it done before I head to Orlando later this month for a convention, but I’m not sure I can, given everything else going on. Early March for sure.

Stay tuned for results.

More Snow, More Writing

Beginning last week the weather folks were predicting a major winter storm for Tuesday. By Sunday some of the numbers had firmed up: 6-12 inches in our area. So Monday morning, to allow me to get to work the next two days over short, flat roads, I packed to stay two days in town with my mother-in-law, since Lynda was in Oklahoma City and not planning to be back until Wednesday, after the storm. However, as she got news reports there she decided to come back Monday, before the storm. So I came home, knowing that if the weather people were even close to right I would lose at least one and probably two days of work.

That’s what happened. We have 7 or 8 inches of snow, on top of about a 1/4 inch of sleet. It fell mostly during the daylight hours yesterday, so we hunkered down, read, used the computer, and ate. Today has been a mix of sun and clouds. I got out early to shovel the drive to let the radiant energy dry it out. I also cleared off my pick-up early (it’s parked well up the road, not quite at the top of the hill). I also shoveled our large deck, which had an average of 12 inches due to drifting. So today has been busy.

But on both days I was able to write. Yesterday I completed chapter 22 in Documenting America. I decided to use the extra research I did on Rev. John Urmstone and wrote a second chapter from some of his writings. I also began research for the next chapter. I read one document which, unfortunately, I can’t figure out how to use. I scanned several others.

Today I wrote an article for Suite101.com, the next in my series of genealogy articles. I don’t know if this is a correlation or not, but January is a record revenue month for me at Suite, 37 percent higher than my previous best month. January last year was good too; it’s my third best month, not topped until last November. So maybe January is just a good month, or maybe my genealogy articles are making some money. Either way, I have quite a few more in the series to write before I run out of ideas.

Now I’m going to start the next chapter in Documenting America. I found a document I can use, some of the writing of William Bradford of the Plymouth colony. I’ve also spent a lot of time these last two days reading for my next two Bible studies, and beginning to outline one of them. I’ve also studied (some) in the e-self-publishing market. I’ve printed out a lot of Joe Konrath’s blog posts, and the comments, to look for ideas and for guidance on the nuts and bolts of creating the e-book once you’ve got the words finished.

So these two days—the second one still with 6 to 7 waking hours in it—may not have been my most productive, but they have been good. Back to work tomorrow, with deadlines two days closer without commensurate production. Not looking forward to it.

Looking for a Publishing Metaphor

Over at Joe Konrath’s blog, the discussion about e-self-publishing goes on and on. Joe is a big proponent of it, and lately he’s had a series of guest blogs (with plenty of his thoughts added) from writers who have successfully ESP-ed. Some of them have a prior print publishing background; some don’t. Monday’s post by Blake Crouch is a good example. As always, the discussion that follows these guest posts is both informative and entertaining. Here are some examples.

by Blake: To be paid monthly to write exactly what you want to write and have absolute control over the presentation is an amazing thing. …to me, the best thing about the ebook revolution isn’t the money. It’s the unlimited creative potential. No more asking permission to write the book you’re dying to write. No more constraints on form.

by Joe: Self-publishing is a guarantee it will find some readers, while pursuing a traditional publishing contract is still a long shot.

by Michael: I can’t emphasize too strongly that this is an age of STAGGERING opportunity for writers. …To be free to write any length you want, in any genre, without some [expletive deleted] editor telling you how to do it, is pleasure enough in itself. But to be able to publish so easily, so quickly, and stand at least some change of making money—hard to believe.

I’ve been trying to think of a metaphor that describes what is happening to the publishing industry as the e-reader/e-book revolution comes storming on. I’ve heard that before an avalanche there is a “cracking” sound, then the snow comes down. Maybe that’s a good analogy. The publishing snow is cracking, the avalanche of e-book sales is about to start, and the traditional publishers are not listening. I read in several books about prisoners of war who escaped from prisoner-of-war camps via tunneling that the sand also does this cracking sound right before a cave in. Perhaps either metaphor applies.

Yet, in those cases there is no falling sand or sliding snow before the deluge. In the publishing industry, e-book sales are 11 percent of total book sales, although this data may be several months old. So there’s something visible and measurable going on. It’s not just a cracking sound. Maybe it’s more like either a flash flood or a gradually rising flood. The water is there, making enough sound that the person not paying attention to what is coming from upstream doesn’t realize a flood is coming. This seems an apt metaphor to the situation.

When Gutenberg invented movable type, the copyist industry fairly quickly went out of business. Now digital devices are slowly driving print out of business. Oh, print books will never disappear completely. e-books won’t even command a majority of market share for some time, maybe a decade. But it’s going to go up from 11 percent. The flood is coming.

Crowded, Uncrowded, Crowded, Uncrowded

The new market I added to my post yesterday didn’t work out. So my schedule is less crowded than I thought. Well, that’s not entirely true. I can write for that market if I want, just not the type of article I wanted to write. The articles they want would require more research than the articles I wanted to write. So if I write for them, the schedule will be even more crowded; if I don’t write for them, less crowded. My choice.

I had my call with the Buildipedia editor today. We agreed to get two articles under contract with February deadlines. He also wants another article from me with an early March deadline, and a series of articles I could write that would string out through the year. This sounds about like the frequency of articles, the amount of time, I want to put into that source. So the schedule regarding Buildipedia is about as crowded as I thought and hoped it would be.

Everything I see about e-self-publishing, every new bit of information I gather or opinion I see from someone whose opinion I value, says this is something with no downside, something I should do. So that means I need to dispense with further research and get my short story and first e-book on line. That means I’ll have to learn how to format an e-book, or hire someone. That means I’ll have to learn how to design and produce a cover, or hire someone. That means I’ll have to come up to speed with marketing an e-book. All part of a schedule crowd.

But that also means I can ignore the need to go to writers conferences. Money saved, time saved. It means I can quit worrying about a platform big enough to impress an editor or agent. Time saved. It means I can quit looking for new freelance work, since that is mostly for the purposes of platform building. The income I’m getting from articles will pay for hiring the covers done, so I’m sure I’ll do that. It might also pay for hiring the formatting done, but I think I’ll at least take a stab at the formatting. If my technophobia results in my being unable to master the formatting, I can always then hire it out. All that’s wasted in that case is a little time, but that’s not even wasted if I can later use that initial effort and figure out the formatting for book two, or book three.

So is the schedule more crowded, as crowded, or less crowded than I thought it was when I posted yesterday? I think less crowded, due to that one market then under consideration now being out of consideration. I’ll hold that market in abeyance, always there for the future.

Documenting America and “Mom’s Letter”, here I come.

Snow Day Writing Report

It’s 4 PM. I’m at home, at my dinosaur computer in The Dungeon, writing away. Yesterday the forecast was for snow starting around 11:00 PM, 3-5 inches accumulation, or maybe 4-7 inches, depending on who you believe. I e-mailed my boss to say I wasn’t going to be in on Thursday, and I reported on Facebook that I was going to read, research, and write till my fingers were raw, my arms and shoulders tight, my butt numb, my eyes blurry, and my head hurt. Okay, I didn’t actually mention the butt numb part on FB, but I was thinking that.

The storm gave us only a little over 3 inches; it was over by 11 AM. With that little, I probably could have driven the 15.6 miles to work with no problem, so possibly I wasted a vacation day. But I get plenty of vacation after 20 years with the company, so I don’t mind. And it wasn’t wasted at all. It was kind of a dry run for what a day might be like if I had a real writing career, where I wrote full time. Now, it wasn’t a true dry run, because knowing I have the day job to go back to tomorrow, I didn’t stick to writing quite as faithfully as I should have.

But write I did. And research. The day began with a couple of chapters in Ezra. Devotional, yes, but also part of my research for To Exile and Back. From my reading chair, I discussed stocks with Lynda, and I began to draft a genealogy article for Suite101.com. Then I came to The Dungeon. First I proof-read and reconsidered the Documenting America chapter that I wrote yesterday. It still seems good. I polished it a little and consider it done. Then I wrote and posted the article on Suite101.com. That brings me up to 120 articles there.

Upon publishing, I saw an e-mail in my Suite inbox. It was from an editor of a transportation newsletter. They need a writer with a civil engineering background to work on the feature article for their next newsletter issue. Would I be interested? I quickly said e-mailed her yes, and suggested a phone call. Then I went upstairs to listen to the weekly conference call Lynda joins each Thursday noon for stock trading. During the call I worked in ideas for new articles for Buildipedia.com. After the call and lunch I returned to The Dungeon and fired off an e-mail to the Buildipedia editor. He quickly replied that he’s interested, and asked for a phone call next week.

About that time my computer bad stuff protection program decided to do something, so I pulled out a volume of The Annals of America and chose the next subject for Documenting America, read it, and began to formulate a chapter about it. I next went to the daily writing blogs I follow, and found a great new post on Jon Konrath’s blog.

During all this activity, I came upon about six ideas for posts to this blog. I think the next step will be do get those down on paper so I don’t lose them. I might be posting here with greater frequency for a while. The internal but public debate about e-self-publishing continues, along with some other subjects.

For the rest of the day, I’ll finish reading a couple of blogs, plan and perhaps draft the Documenting America chapter, maybe work some on either the harmony of the gospels of on my baseball novel. Oh, I need to prepare for teaching Sunday school, and write some student sheets. I don’t know if I’ll look to do any recreational reading or not, but perhaps.

Two Nights of Research and Writing – What a Concept!

After my post from work on Monday, about needing to have writing available worthy of eSP, I came home and took the evening to research and write. I had already done some research into my next genealogy article at Suite101.com, so I decided to write the article. I did so, it taking less than an hour after the research was done. I’m not up to 119 articles at that site.

Having finished that, I went to my book set Annals of America to look for something to write for my Documenting America series. I pulled out the volume covering 1895-1904, mainly because I hadn’t yet done anything after the Civil War and I want the series to cover much more than that. I found a good article, by Senator Henry Cabot Lodge of Massachusetts (the first one, not the second). I read the article and found lots of good material for my article. By the time 11:00 PM rolled around I had the quotes identified (if not yet condensed), the introduction written, and a fair couple of paragraphs. Tonight I’ve been working on the actual chapter, and it now stands at 950 words, on its way to 1000 to 1200. This writing took me longer than expected, because I haven’t written this kind of piece for a while.

It all felt good. I’ve written very little since mid-December, except a Suite article and a couple of articles for Buildipedia. The reading I’ve done to research To Exile and Back was fine, as was my reading of Eudora Welty’s short memoir. But there’s just something about writing new material from original research. Kind of like home-grown tomatoes vs. store bought, if you get my drift.

I can’t abandon market research, or eSP research. Actually, I did some of the latter today by reading two writers’ blogs. But I have to say that carving out some writing time was really satisfying. After I check stocks, I’ll head upstairs, turning back down the thermostat in The Dungeon, sit in my reading chair—perhaps with coffee—and try to complete on paper the ending of my Documenting America piece. The title of it: “We Have Lost Sight of These Vast Interests”. Fitting for a writer on two days he sets aside for pure writing.

Something to E-Self-Publish

The beginning of the work week resulted in my again considering whether I should e-self-publish or not. Over the weekend, I kind of forgot about it. I used the time to finish the Eudora Welty memoir I started in December and to blog about it. I did a little research for the Bible study To Exile and Back, which has turned out to be much more research-intensive than I first thought. I planned out a series of articles for Suite 101, and wrote the first one, which I hope to proof and publish tonight. I set up statistical spreadsheets for 2011. All in all, it was a profitable weekend for my writing career.

Now, back to consideration of e-self-publishing (I think I’ll abbreviate that as eSP from here on out). As I read Joe Konrath’s blog, and other testimonies and advice I find from following links I find on it, it seems I can’t go wrong by choosing to eSP. It will take some time (as in man-hours), but probably less than following the traditional publishing route. Probably? Almost certainly. eSP will burn up less clock than will traditional publishing. You can tell I watched some football this weekend.

All that aside, to make sense to eSP I’ve got to have some completed work to eSP. It seems the people who are making the most success at this have multiple titles out there in the e-book world. The examples on Konrath’s blog are all novelists, so I’d naturally be thinking novels. The only one I have available is Doctor Luke’s Assistant, which is a good candidate. Unfortunately In Front of Fifty Thousand Screaming People is a long way from being finished, and my other novels are dreams and outlines at this point.

But in terms of non-fiction, I’ve got a couple of things close to being ready. Documenting America, which I first planned as a self-syndicated newspaper column, could easily be adapted to e-book format, probably 30,000 to 45,000 words. In fact, it might be better as an e-book. Some of the columns I wrote were squeezed into newspaper word limits, and I felt they were choppy. The ability to marginally lengthen those would be a good thing. If I dropped other writing projects, I could have one of those volumes ready to go in a month, including proof-reading. I think I could then produce one of those every three months or so, giving me multiple volumes within a year.

I also have a couple of Bible studies reasonably far along. Life on a Yo Yo, The Dynamic Duo, and Sacred Moments are candidates. Each of them could be fleshed out into a small book, say 20,000 to 30,000 words each, in a month or a little more. Is there a market for such as these? Only one way to find out. Related to Bible studies is my small group study guide to C.S. Lewis’ The Screwtape Letters, which I have tentatively titled, Screwtape’s Good Advice. That one is fully planned, but only about 10 percent written. That would take a couple of months, or maybe three, to do a decent job on.

From what I’ve been able to gather from my study, poetry is difficult to eSP. Because the Kindle platform allows readers to increase or decrease text size, the fixed line breaks of poetry can easily be messed up. It’s not impossible, but poetry will probably have to wait for the next round of e-book reader technology. So Father Daughter Day, fully finished and as polished as I know how to make it, is not a candidate right now. Of course, it’s still not illustrated either.

So the answer to “Do I have anything ready to eSP?” is yes, but not a whole lot. Time to get busy writing, to put dreaming aside, to buckle down and find out what I can produce when under a deadline, even if self-imposed.

I’m edging closer, closer….

Reality in Big Doses

Yesterday I closed my post by saying today I would discuss why I’m waiting to e-self-publish my work. The main things I was going to say were:

– Time needed to learn how to self-publish

– Probable upgrade of a computer in order to support the software needed to self-publish

– Cost to self-publish.

But now I have one to add, provided to me by a writer I corresponded with. In an e-mail she said, “Your best bet is to get a traditional contract before you self publish.” She’s a NY Time bestselling author, so should know a thing or two. She went on to say that the success with e-publishing experienced by Joe Konrath should be considered in knowing he was a multi-published author with a large backlist long before he ever e-self-published; an aggressive marketer/promoter with a fairly large fan base. Yes, he points to successful e-self-published authors who do not have his prior publishing background who have been successful at it.

Still, this author-correspondent in the know seems to think differently. I only know what I read in the blogosphere and elsewhere.

It’s all so confusing.