Maybe I’ll cut my internal debate a little short, or at least the part of it I post to the blog. I’ll think through a few “negatives” often expressed about self-publishing, which can also be applied to the electronic version of it.

Most self-publishers sell only a few copies of the book, to friends and family.
That’s true, but not if the book is a good one and not if the author does some promotion. The chance of doing well with a self-published e-book is perhaps more likely than with a paper version, for the e-book is cheaper. More unknown readers are likely to pay $3.00 or less than are likely to pay $15.00 or so.

Self-publishing only makes sense if the author has a platform—a ready made audience.
Guess what? That’s what the traditional publishers are saying about traditionally published books, and to get published now if you don’t have a platform is, well, very rare.

The self-published author has to be their own marketer and aggressively promote their book(s).
Again guess what? That’s what you hear traditional publishers are interested in with their new, untried authors. There’s really no difference in the amount of promotion needed between the newly author traditionally published and the self-published author.

Only those who can’t get accepted by a traditional publisher self-publish.
Quite a few people have successfully countered this, especially where e-self-publishing is concerned. People with prior publishing background, but who were dissatisfied with that experience, have self-published and done fantastic.

Once you self-publish, the chances of you ever getting a book contract with a traditional publisher drop.
Those who have successfully self-published say, “So what?” Since author earnings are greater per book sold, even at the steep discount that seems to be the norm in e-self-publishing, authors are earning more. And at cheaper prices for e-books they are selling more units than they would have with a traditional publisher. So successful e-self-publishers seem to feel the traditional publisher has nothing to offer them, and so aren’t looking for an offer from them.

The quality of the book, both the words written and (in the case of a printed book) the bound product, are less with a self-published book. Thus readers tend to stay away from them.
That is changing, or has already changed. Many print self-publishing companies have improved the bound product. The quality of the words, phrases, sentences, paragraphs, and chapters that make up the book is totally within the hands of the author. You don’t have the benefit of the publishers line editors and copy editors. But there are other ways to obtain these services, so the product can be made quite good, as good as something coming from a traditional publisher.

So are there any negatives to self-publishing, especially e-self-publishing? I suppose distribution is one. You are at the mercy of people finding your product on line and ordering on-line, as opposed to seeing it in a physical bookstore. Fewer books are found and ordered on-line than bought in a bookstore. That is changing, however. E-shopping for books and e-books is about the only segment of the book industry that’s growing. Growth hasn’t slowed, and doesn’t look to. Right now few people own a device for reading electronic books, but that is changing. Projected sales of the Kindle and similar platforms suggest incredible growth in e-book sales over the next 6 to 12 months, based on the number of e-book readers alone.

So why am I waiting? I’ll discuss that tomorrow.

Back to my internal debate about whether to self-publish my writing, primarily with e-books, rather than continue the quest for a traditional, royalty paying, print-based publisher via an agent.

Okay, I admit it, when I first came upon the new data about e-books last week I got excited. Really excited. Me, who has eschewed the very idea of self-publishing. The sales numbers reported by those who have released a number of books this way are very exciting for an author.

Then, in the comments to an older post on Joe Konrath’s blog, I read this:

If you’re thinking you have a chance to break through, or start a indie career, or even be able to call yourself a published writer after uploading your manuscript to the kindle, they you’re delusional. The opportunity to break into traditional publishing through the kindle has passed. Youre indie career will be limited to moving a few thousand copies of your manuscript at the most.

Well, nothing like throwing cold water on a hot dream. This is just one person’s opinion, of course, but the study I’m doing has to be realistic, not just take the successes of others while ignoring the true status of the market. But wait, he said a writer who now decides to e-self-publish “will be limited to moving a few thousand copies of your manuscript at the most.”

A few thousand copies? Why, to be able to claim your print novel is a best seller requires sales of only 5,000 copies; 7,500 copies for non-fiction. A few thousand copies? Most self-published books through POD publishers such as LuLu, Publish America, Tate, and others sell less than a hundred copies. So, if the prospect is to sell a only few thousand e-copies, well, that sounds pretty good. Maybe I should keep my growing enthusiasm. Heck, that would be a few thousand copies e-sold, whereas no matter how good my work is the chances of being traditionally published are still next to nil.

But of course, I’m a nobody to the readers of the world, or more specifically, to the e-book buyers of the world. There’s still the issue of writing something so good that people will want to pay $3 to $5 dollars for it in Kindle format. There’s the issue of publicising your work, developing some kind of buzz so that it gets noticed.

At a minimum this means having a good cover (of the quality of a traditional publisher release), because buyers still make buying decisions based on the book cover. Then, once the cover draws them in, you need a great marketing paragraph to hook them. Then, once they download the first chapter as a free sample, that chapter better be so good they say, “I think I’ll spend $2.99 on this one.”

The post today on Konrath’s blog is about how most of those having success with e-self-publishing were in my exact situation, with no prior publishing history and no name recognition. They are having success despite that, so maybe I could too. I still need to curb my enthusiasm for e-self-publishing, at least until I finish the study (still need to know if I’m tech savvy enough to do the uploads, and there’s still the issue of the cover). But all signs seem to be pointing me in that direction.

Forget about whether you will be accepted by a traditional, royalty paying publisher. For the sake of argument, assume you will. It will take a lot of work, maybe conference attendance, networking, querying, submitting, seeking an agent, etc. But assume someday it will happen.

The day you are accepted by an agent for representation, with a completed manuscript, it will likely take at least six months before you have a contract in hand from a publisher. At that point the clock is ticking for publication. Deadlines are set. If you don’t shoot yourself in the foot, your book will be published—in 24 months.

Yes, that’s right. Two years is the approximate time from manuscript acceptance to the completed book hitting the bookstores. That’s the time for cover design, jacket design, jacket text generation, copy editing, line editing, sales meeting, pub house strategizing for marketing they won’t actually do, printing, warehousing, distribution. So today, if an agent told me, “I’d like to represent you” (which isn’t going to happen, since I don’t have any queries out with agents at the moment), My book would be in bookstores around July 2013.

But, if I took the plunge and decided to e-self-publish, my novel Doctor Luke’s Assistant could be available to readers somewhere around March 1. Now I’d have to move pretty quickly to make that happen. I’d need to find a cover artist and pay some money. I’d have to write dust jacket text, and catalogue text. I’d have to figure out how to format a .doc file for Kindle and other e-reader platforms. But all I’m reading suggest this is not rocket science, and that it’s all do-able in the stated time frame.

That, in and of itself, is a good reason to go the e-self-pub route. When you add in the infinitesimal chance of being accepted by a print publisher, it seems like a no brainer to choose e-self-pub. You might say how small the sales would likely be for the e-book. Agreed; most likely the sales will be small. But they’d still be more than they would be never being in print at all with a traditional publisher.

More internal debate coming…stay tuned.