Self-Publishing Surprises

I’m currently in my 22nd month as a self-publisher. When you figure I was working on it a month before actually publishing something, that makes 23 months. I must say that a number of things have surprised me.

  • How uncomfortable I feel about marketing. I just don’t like it. It pains me to make posts to Facebook saying, “I have a new book for you all to buy.” Or the equivalent post for some FB writers groups I joined. I just don’t want to be a shill for my own books. This may spell doom for me as far as becoming a well-sold and well-read writer.
  • How difficult the technology is, or at least how steep the learning curve is each time something is needed. I’m not stupid about these things, and can probably figure a lot of them out for myself, but the time sink to do so is enormous.
  • How my books just don’t sell without marketing. Dean Wesley Smith and others say you should just keep writing and publishing. I thought he used to say get 10-12 books/titles available before you do any marketing. Now I notice he’s saying 20-25 books. I’m sitting there with 9, so either way I have more work to do. That’s if DWS is right. What if he’s wrong, and I should be spending more time marketing rather than writing. Oh, refer to a previous bullet point.
  • The total lack of response to In Front of Fifty Thousand Screaming People. I have three sales total. Three, in the four months it’s been out. I made quite a few posts about it, on this blog, my other blog, FB, and in FB writers groups. And nothing. I don’t really see how I can write a much better book than this one. Surely there are people out there who like baseball books. I guess I just don’t know any of them.

I could probably list a few more surprises, but will end it here. Oh, just one more: how there was no elation resulting from holding a printed book with my name on it in my hands. None. It was more of a so-what feeling.

Yeah, I’ll stop there. Maybe all of this will turn around at some point. Maybe I’ll learn to be a shameless self-promoter. Maybe I’ll find an audience. Maybe I’ll learn to write books that people want. Maybe I’ll return to content farm writing. The future is wide open.

One thought on “Self-Publishing Surprises”

  1. I like this post.

    I don’t like the idea of marketing, promoting or platforming, either. None of it comes easy for me. I do, however, understand the principles behind each, and why each is important to the finished product and our livelihoods as writers. I’d much rather focus on the writing, and leave the marketing to someone else. Oh, I forgot i’m living in the real world. I can’t afford to pay someone to market my works, so I have to do this myself.

    Well, now is the time for me to tackle the technology and the marketing aspects of my career. And, I’d probably benefit from being exceptional at all of it. One can dream anyway.

    Thanks, David, for this post, and for being transparent.

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