Category Archives: self-publishing

How Hugh Howey would change publishing

An interesting discussion is taking place at the Absolute Write forums about recent comments by Hugh Howey, author of Wool. Hugh is fairly confrontational and controversial. He’s said some things in the past concerning women that were vulgar. Because of that, some people won’t listen to a word he says. The discussion is here: http://www.absolutewrite.com/forums/showthread.php?t=283374. But see his point 13:

What Hugh Howey wrote:
13. Monthly payments and speedy sales data. Authors enjoy money and they enjoy metrics, and right now they have to wait too long for both. At New Harper Collins, we pay royalties every 30 days. And whatever sales data we have, you have. Simple as that. If self-published authors can have this, then our authors should have this. No more waiting six months to pay people. That’s history. No more wondering how your book is doing; you have access to all the data we can cull. Share your results in the Harper Collins Author forums.

One of the moderators at AW, Medievalist, responded to Howey’s point 13 as follows:

13. This one is really silly. Bookstores order books but don’t pay for them until they sell them. This is, if you think about, fair. It’s not their fault if a book doesn’t sell. Bookselling is a business run on credit, and it’s not likely to change any time soon.

Libraries generally have 90 days, though some distributors and publishers allow less. Publishers aren’t sitting on piles of money, hoarding royalties. There’s a reason they pay an advance you know, an advance that the author keeps even if the book doesn’t do well. Mind, the P & L from an experienced publisher is generally fairly solid, so that the publisher isn’t losing money on a book, but the idea is to make money for the publisher and the author. That way the author will do another book with the publisher, and that one too will make money, and increase the sales of the first book.

I don’t think I’ll respond again at Absolute Write [Edit: They have now locked that thread there], but will instead do so here, and provide a little context for discussion of this point 13.

I must respectfully disagree with you, Medievalist. Surely publishers and booksellers work on an accrual accounting basis, not cash. Revenue and profits are “booked” the moment an item is shipped or an invoice sent, not when payment is made. That’s the same as our engineering business. We send out an invoice for October’s work on Nov 10. The client doesn’t pay us for seventy-two days (the industry average), which will be January 22. But that invoice accrues as income, and the profits represented in that invoice accrue as profits, from the invoice date. So we pay taxes on that profit (it’s still assumed profit, not realized) in the current year when we send in quarterly taxes on Jan 15 even though the cash doesn’t get to us till a week later. If it turns out the client stiffs us the invoice, we delete it in two stages from the next year’s accruals.

Sales accrued and royalties paid based on accruals can be taken away and deducted from future royalties. That happened to me recently when B&N over-reported sales on one day, a day I sold three copies of one e-book and accrued $6.00 of royalties. B&N later corrected the over-reporting and deducted $4.00 from my accrued revenue. That’s the equivalent of a return. And I’ve had e-books returned at Amazon after the close of the month in which it was bought. The royalty on the return is easily deducted. It’s all a software thing, very easy to accomplish.

But even if it were as you say, and trade publishers are so unsophisticated with accounting in this modern era that they can’t provide monthly sales statements.

In January:
We shipped X books to Bookseller A
We shipped Y books to Bookseller B
We shipped Z books to Bookseller C
We had W returns from prior shipments.

To fail to do even this small gesture, which will allow writers to judge the effectiveness of whatever promotion they might be involved in, is inexcusable. Yes, perhaps publishers aren’t set up to do that right now, but they surely have computerized records of what’s been shipped. If it’s been shipped it’s been billed. If it’s been billed then royalties are accrued. If you want to delay royalties until you’re certain of the returns situation, I could buy that. But give writers all the data you have. It’s their book. It’s not a trade secret.

So, that’s the end of my rant. Time to get back to work.

2014 Writing and Publishing Plan

I’m a day late posting a writing/publishing plan for 2014. Actually, I’m a day late thinking about it. I started off yesterday in Oklahoma City with our daughter’s family. I had a chore to do, which kept my mind well engaged from 10:00 a.m. to 2:30 p.m. Packed the van at that point, said goodbye to everyone, including E1, E2, and E3, our grandkids, put my sick wife in the van, and headed east.

You’d think with my wife sleeping and the van quiet and it being New Year’s Day I would think about what my writing career would look like in 2014. But I didn’t. I vegged, listened to the radio, and thought about other things. Even after arriving at home, and having the house to myself while the wife slept, the Fiesta Bowl seemed a better way to feed my mind than writing plans.

But today I’m finally focused. Beginning with the things left hanging from 2013, and looking ahead to what is occupying my mind now, even when I try to push my mind to think about other things, I came up with these as elements of my writing/publishing plan.

– Decide on what to do with “It Happened At The Burger Joint”, the short story that occupied so much of my mind for so many months I had to write it in December. It’s polished and probably one edit/read-through away from being ready to submit to a magazine or self-publish. I don’t really know what to do with it. I suspect this will take a week or two to finalize and decide.

– Fix the e-book cover for The Gutter Chronicles, Volume 1, so that it can be added to the Smashwords premium catalog. I want to achieve this in January if at all possible.

– Prepare and publish The Gutter Chronicles, Volume 1, as a print book. I have a number of people at work and in the industry who want this as a print book but not as an e-book. I’d like to complete this in January. Of course, this will mean a major step up in my cover creation skills, or perhaps hiring it done. Which brings me to….

– Figure out how to use the “lite” version of Photoshop that resides on my laptop. I believe this will do all that I need for covers. I even have access to a training video on it. I believe I will make this a priority in January. I don’t know that I’ll be able to learn this program, or, if I am able, to must sufficient artistic talent to make my own covers at the quality needed, but I have to try. I can’t keep begging covers, and my earnings haven’t been enough to justify paying for covers.

– Finish and publish the book on Thomas Carlyle. This is tentatively titled Thomas Carlyle’s Articles in the Edinburg Encyclopedia. It’s all public domain material that has never been aggregated in one book. The text is done, except maybe for an introduction. I actually have the e-book cover done on this as well. The print book cover will have to wait on my Photoshop activities. I’d like to complete this in the first quarter.

– Finish Headshots, the sequel to In Front of Fifty Thousand Screaming People. This book is moving along, slowly. I’m at 21,000 words, heading towards 80,000. I was hoping to have this ready for baseball season. It’s possible, but not probable at this time unless I delay some other things.

– Write and publish Preserve the Revelation, which will be the second book in my church history series. This will be after all the above activities are completed.

– Work on The Gutter Chronicles, Volume 2. I have started this, still working on the first chapter. I have most of the fifteen chapters identified as to subject, and have brainstormed them a little. Depending on how I spend my early morning time at work and my noon hours, this should be doable to publish it in 2014.

– Write and publish one or two Danny Tompkin short stories. The next one is started in manuscript, and the plot is occupying gray cell capacity, so this may be a first quarter item.

– Write and publish one or two Sharon Williams short stories. Again, the plot for one has formed, and this could be a first half of the year thing.

– Work on Documenting America – Civil War Edition. This has long been planned. With everything else I want to do I think publishing it in 2014 is extremely remote, but getting on with the research would be nice.

– I have one other short story that is, unfortunately, refusing to release it’s hold on some of my brain. I suppose I will have to write it. I’m not sure right now when, or if, and if and when then whether to publish or not.

– And last, I would really like to start a writer’s newsletter this year, a way to build a readership and reach them. I’ve thought about this often in the past, but the time commitment has always dissuaded me. Still thinking about it.

This list has two big absences. It does not include my poetry book, Father Daughter Day, which is ready to be published except for illustrating. I don’t plan on doing anything with it right now. And it does not include any work on Bible studies or my long-planned Wesley books. I’d like to get back to those, but I have only so many hours in the day and days in the week.

Alas, retirement is still 3 years, 11 months, and 29 days away.

 

December 2013 Sales

I’ll be back to add commentary. For now it’s just the graphs, so that I can link to it at a writers site.

So, 2013 was not exactly a stellar year. Only 4 items published, and fewer sales than in 2012, and fewer sales per title than both 2011 and 2012. And, if you discount the good month of sales I had in 2012 of Doctor Luke’s Assistant, I still sold half the number of titles per book in 2013 than I did in 2012.

I don’t plan on doing a lot different in 2014 than last year, except hopefully double the number of titles published. That depends heavily on my being able to learn how to do my own covers with a quality publishing software platform.

Sales Begin in December

‘Tis the season…for book sales. People buy them for other people, and they buy them for themselves. As a writer trying to earn a little money from his sales, I’d like to be able to tap into some of this.

Last year I didn’t really see a spike in sales in December. They were the same then as in November 2012, both below monthly sale average. I’d seen an increase in December 2011 over the rest of 2011, but not so in December.

But it’s now 2013. Book sales have been abysmal in general. I have more titles available but have sold fewer books than in 2012, many fewer. In fact, so far none of my titles has sold in double digits for 2013. Reality has set in; I’m not a best seller, not even on a trend to become one.

But today gave me a little good news. One of the first things I do when I get to work is check to see if I had any book sales overnight. Since I’m selling an average of less than 5 per month in 2013, obviously I almost never see such a sale. This morning, as always, there wasn’t any. Mid-day I snuck another look at sales—still none. When I check sales like this I generally look at sales in the US, the UK, Canada, and Australia, these being the main English speaking countries that Amazon sells in. In the morning I also look for sales at Smashwords and paperback sales through Amazon, which is on a different reporting page.

Then I checked in mid-afternoon. Lo and behold I had a sale! In the USA, of Documenting America, the first one (not the homeschool edition). After a silent yahoo, I did what I always do after a sale at Kindle: I checked every country that Amazon sells in. This requires two clicks to get to each country, so I seldom do that more than once a day. And to my surprise I had a sale of “The Learning Curve” in Italy.

“The Learning Curve” has not been translated into Italian. It’s an English language book that sold in Italy. My first sale in Italy, and my first sale of “The Learning Curve”. That brings me up to three sales in December. That’s already one more than November, though only half of October and and well below my long-term average of 7.5 per month.

I realize these aren’t good sales numbers. I could say “Sales have increased 50 percent month over month, and it’s only the 11th.” That would be true, but misleading. Having 13 books for sale and selling less than eight per month is, as I said before, abysmal. But as a self-published writer, I have to take hold of any good news and ride it for as long as I can. That’s where I’m at right now.

At work today I did some file maintenance on A Harmony of the Gospels, typed some manuscript in The Gutter Chronicles, Volume 2, and advertised The Gutter Chronicles to a new employee. At home tonight I mainly worked on typing edits in the Carlyle encyclopedia articles book. I think I did about 19 pages of edits. This is tedious business. A few edits on each page resulting from optical scanning errors, about half of which must be checked against the original book that was scanned. I should do it on the computer in The Dungeon, with the dual monitors, rather than the laptop. But this gives me a chance to be next to Lynda as I’m working, so for now I’m doing it here.

The struggle continues, and the end is not yet.

November Sales

I haven’t been here for a long time, almost three weeks. Shame on me. Must do a better job at keeping my fans up to date with my writerly activities.

But this post will be to announce November sales. Don’t bother with the drum roll: it was only two. One of those was a paperback I sold to someone at the office; the other was a paperback through Amazon.

It was really three sales. I also sold and e-book, but it was returned. So it’s 2 net sales.

But in other news, I add one to October, going from 5 to 6, as one e-book sold at Kobo. They are always close to a month behind in reporting. So here’s hoping I had a couple of other sales in November that just haven’t been reported yet.

Here’s the table.

I added the “sales per title per year” to the table, to see how that statistic is going. The 4.62 sales per title per year for 2013 is misleading, as the spreadsheet calculates that as if 12 months had already passed rather than 11. If figured on 11 months it would be around 5.12. Better, but not good.

Still Playing With Covers

Words have eluded me lately, as I haven’t really felt like knuckling down and advancing any of my works-in-progress—except for proofreading the Carlyle public domain book.

So in a few spare moments here and there I continue to work on creating book covers. As I’ve said before (at least I think I’ve said before), I seem to have little talent in the graphic arts, and for sure I have almost no skills and experience with graphic arts software. But I can’t keep begging covers forever, so, in the absence of a bestseller or other windfall, if I want to continue to self-publish I need to learn how to do covers.

My last post showed an early attempt at a cover for the professional essay I about have ready to publish. It wasn’t really the look I was going for. This version is closer, and may be the one I go with. Based on comments received I got rid of the gimmicky 10. I also found the background I wanted, and changed the proportion of the figure. As I say, I think this is close now, or possibly final. Fortunately, for a professional essay flashy isn’t necessary.

The next one I decided to work on is the one for the Carlyle encyclopedia articles. In other posts I’ve indicated this book is scheduled for sometime in the first quarter of 2014. I don’t know that I expect much out of it, but it’s just something I want to do. An affectation, perhaps. But a cover concept came to mind; I sketched it; and then I decided to try to create it using PowerPoint as my low-end graphic arts program. Here are two versions of it.

 

 

 

 

 

 

 

 

I’m in no hurry for this one. My concept is for the image of the young Carlyle to sit on a twisted pedestal. Getting it right will take some time. I may not be able to do it with a program as limited as PowerPoint; I may not be able to do it at all. But I’m having some fun trying, so maybe that’s enough for now.

 

 

 

October 2013 Books Sales

As I mentioned in my last post, my sales continue to be lackluster. I sold 5 books in October. That’s a 150% increase from September, but certainly not something to cheer about. Those five sales were one each of five different items. One was in the UK, the others in the USA. One was a paperback, the others e-books.

On to November! Hopefully I finally complete and publish my professional essay. I’ll keep working on Headshots, and maybe on the next Danny Tomkins story.

And here’s the smaller table for me to link to at Absolute Write.

A Little Publicity

October has been somewhat of a disaster as far as writing is concerned. The only original writing I’ve done is:

  • Write about 200 words in the next Danny Tompkins story, while waiting for meetings to start. I haven’t typed them yet.
  • Write 1,400 words yesterday in a scene for Headshots, the sequel to In Front Of Fifty Thousand Screaming People. I typed those during breaks at work and e-mailed them to my personal e-mail address. Then last night I merged them into the Headshots document and updated my diary. The problem is it’s been so long since I looked at this book in progress that I don’t know if this scene is the next one in sequence or not.

As far as other writing/publishing tasks, I’ve managed to get a few done.

  • Have reformatted Doctor Luke’s Assistant with a smaller font, which will allow me to republish it as a slightly less expensive book. I will have at least one sale of this cheaper book, to a man at work. The cover designer redid the cover, so that’s ready to go. I was working on this Tuesday when I discovered a potential glitch concerning the ISBN number. Since then I’ve found out that I’m probably worrying about nothing, and hopefully tonight I’ll complete the publishing tasks on this.
  • A man read a book review I made at Amazon, which led him to my blog and my books. We interacted by e-mail, and he bought a copy of Documenting America. He also wanted a copy of the instructor’s notes, which I gave him. Hopefully he’s a new reader and, dare I say, fan.
  • Somehow (don’t remember exactly) I found a sports book blogger, contacted him, and he agreed to read and review In Front of Fifty Thousand Screaming People. That is complete. He posted the review on Goodreads, Smashwords, Amazon, as well as on his blog. In addition, he’s going to interview me this weekend, which I presume will go up on his blog. I’ll link to it once it’s up.

My October sales stand at 5 so far, with 13 hours to go, Amazon time. Two of those sales came from my direct contacts; the other three are unknowns, though could be from earlier marketing efforts. I’ll report final sales numbers soon. That’s an increase from September, and any increase is gratifying even when the result isn’t bestseller status.

One other thing I did was speak to three different people about my books at an American Society of Civil Engineers state convention in Little Rock two weeks ago. I don’t believe any sales have come of that so far, but I have good hopes for at least one in the future.

All this tells me my writing “career” is still in early infancy. Sales are still one at a time. I need to finish more projects and publish them. I need to find a way to work writing into a work and home schedule have has become more busy of late.

All this I will do. As Emerson said, “There is time enough for all that I must do.”

MS Word is Sometimes Maddening

I decided to reformat my book Doctor Luke’s Assistant to reduce the cost. I changed the font from 12 point to 10 point, and decided that I would not force chapters to start on a right page. That seemed to add 15-20 pages to the book. The paperback originally cost enough to produce I had to set the price at $14 on Amazon (though they immediately discounted it), and I wanted to reduce that to $12.

Changing the font was easy easy. Since I use Word styles, I just changed the style for book paragraphs, and the entire book reformatted. I found a few other styles, such as scripture quotes and a few other one-off items, and changed them. I also found a couple of stray hard returns that needed to come out. All of this took no more than ten minutes for the 520 page book, and reduced it to around 450.

Next came a change in the section breaks to get rid of the forced right page chapter starts. With the last three books I’ve learned a lot about what printers call “running heads”—the text at the top of the page that differs as you go through the book. Look at any book you have, especially a non-fiction book, and you’ll see what I mean.

On left-side pages the header is one thing, typically the book title. On the right-side page the header is something else, typically the chapter title. In older books (19th century) they changed the right page header almost every page to reflect what was actually being covered on those pages.

All this is not as true with novels, but since DLA had chapter names, not just numbers, I decided to use the right-page header as the chapter title. I had this in the original print version. But the section breaks I added to the original had to be changed. I added a <Section Break Right Page> at the end of each chapter. Except I didn’t do it at each one. Sometimes, if the chapter ended on a left-side page I just added a <Section Break Next Page> and let that suffice.

A complicating factor is that on the first page of a chapter you don’t want any header at all, not even a page number, and no text at all on any blank pages. This is accommodated in Word by having the first page of a section different from the others and not using the header on the first page. Thus in each section you have three headers: first page, left page, right page. The same with the footers. Also, when Word forces a blank page based on a <right page break> it keeps the page blank, not displaying the headers or footers. I should say this is for Word 2003. Word 2007 and 2010 are the same, I think, but I don’t know them as well.

Many publishers put the page number at the bottom of the first page of a chapter, but then at the top of the other pages, with it always being at the outside of the book (so on the left for the left-side page and right for the right-side page). To simplify things, I had decided to put all page numbers at the bottom. That seemed to work well, and the original DLA was perfect in its headers and page numbers.

So when I changed the font to 11 point and the pages adjusted, I had a mix of chapters starting on a left page and a right page. The front matter pages (half title page, books by author page, title page, copyright page, table of contents) all had not headers and no page numbers. Numbered page 1 was the prologue. It’s on a single page, and I wanted Chapter 1 to start on a right hand page (page 3), and all other chapters on the next page, whether it be the right or left.

All was well through chapter 1. Beginning with chapter 2, I removed the section break at the end of chapter one (which had been an odd-page break) and inserted a next-page break. When Word inserts these, it assumes you want the headers to continue the same as the previous chapter. That’s true for the first page header, left page header, and for all footers. But the right page header must be different, and you must manually click on the <same as previous> button to deselect it.

All went well for several chapters. Then on one chapter I forgot to deselect <same as previous> for the right page header. Thus when I changed the header for the right page, it also changed it for the previous chapter. I went about three chapters before I realized I was forgetting to click the button to deselect. So I went back and did that. I went a couple more chapters doing it right, then scrolled back to check my work. To my horror Word had changed prior section breaks from <Next page> to either <Odd page> or <Even page> according to the page that chapter had started on.

So I changed those section breaks back to ; except, of course, I had to deselect for the right page header. When I forgot to do that, then went back and fixed it, somehow the prior section break again changed from to or , Word for some footling reason doing that without my asking it to. So I went back and changed section breaks, then I remembered (or maybe forgot) to deselect . Then I left The Dungeon in frustration.

That was last Sunday. On Monday I let it go. On Tuesday I went back at it, and decided to work from the back of the book instead of the front. I found I had the same problems. On Wednesday I worked for half an hour with no real progress. So I decided to remove all section breaks (after the prologue, which remained correct throughout) and begin anew adding breaks.

That seemed to work. Having to add each section break when none was there gave me the discipline to remember to deselect when I needed to, and to change the right page header to what it needed to be. But with 36 chapters I didn’t finish on Wednesday. I did last night, and had time to proof the book. I found page numbers had somehow crept into the front matter, and fixed that. The section breaks didn’t change. I proofed it again, and all was well.

The book will be 94 pages shorter. Hopefully the price will be $2 or $3 less. Hopefully I’ll have the re-sized cover by Monday, the revised book and cover uploaded then, a proof copy ordered a day or too later, and a re-sized book for sale a week after that.

A day in the life of a self-publisher, or in this case several days: fighting MS Word, and other worthwhile causes.

Writing Time Hard to Come By

As you might be able to tell, based on the fact that it’s been 20 days since my last post, I haven’t done all that much writing in October. The reasons are many, and some of them I don’t want to get into publicly.

But I haven’t stopped writing, and I haven’t abandoned this blog or my other blog, An Arrow Through The Air. I have been in a very busy time at work. It began back in June and hasn’t stopped. Training events have come one after the other. I was event planner for two multi-day events. I went to a training convention in St. Louis in September. Just last week I went to a state engineering society convention in Little Rock where I taught a class and sat in on many others. Today I teach a noon hour class, and that’s the end of the special events. From then on it’s business as usual.

Things at home have required my attention as well. Some of those are completed, some on-going. It shouldn’t be too long, however, till I can get back to having an hour or two in the evenings to write.

Meanwhile, with serious writing out of the question, I’ve been editing. Yesterday I updated the “Works In Progress” section of this web site, and mentioned that I’m slowly working on aggregating Thomas Carlyle’s encyclopedia articles into a book with the intent of publishing this public domain material. That’s an easy thing to do. All the articles are now in one Word file. I’m down to 63 pages left to proofread, to get rid of the optical scanning errors.

I’m not in any hurry with the Carlyle book. I wouldn’t even be working on it except it’s easy to proofread a page in odd moments between major tasks, or while waiting on the doctor or a meeting, or in that half hour before going to bed when you don’t really want to start something new. So this is progressing slowly. I don’t anticipate completing and publishing that until sometime in 2014, perhaps February or March.

In other odd moments I began work on a new short story in the Danny Tompkins/teenage grief series. I really hadn’t planned on any more stories in this series after finishing “Kicking Stones”. However, a couple of reviewers indicated they would like more. That set my mind to thinking about what else I could write that would follow from the three already written and published. Some things came to mind. While waiting for the doctor a couple of weeks ago I began writing it in manuscript. I have the story in mind, but not all the details or the length.

Headshots, my sequel to In Front of Fifty Thousand Screaming People, has languished in the last month. I’ve been pulling chapters out of it and submitting them to the writers critique group. I’ll receive critiques tonight on the third chapter, and from one person who forgot to bring the second chapter with them to the last meeting. I’m very close to restarting work on Headshots.

I probably should have on Sunday last, but instead decided to work on reformatting the print version of Doctor Luke’s Assistant with a smaller font so that I can reduce the size of the book and hence the price. However, I had lots of problems with the headers and with the section breaks. I spent two hours on it. With 37 chapters there’s a lot of running heads to get correct, and MS Word decided it didn’t want them correct.

I started from the back, then from the front. I’d fix one header and chapter pagination and another one decided not to work. It was maddening, and by the end of that time, though I wasn’t finished, I had made progress. I suspect I’ll be ready by next weekend with all things corrected and will be able to give the cover designer the new thickness. She can turn a book cover around quickly, and by this time next week I should be ready to submit to CreateSpace and send off for a proof copy. I have at least one buyer for this.

So I’m completing some writing and publishing work. Thanksgiving is coming, when the family will gather in to our place for a joyous time. We have much preparation to do for it. Writing will suffer, but it will continue.