All posts by David Todd

The May Report

It’s June 1st, which means it’s time for me to report my book sales in May.

I’m happy to report my book sales doubled in May compared to April, and were 50 percent higher than sales in each of February and March.

Of course, we’re talking about 6 sales in May, 3 in April, 4 in March, and 4 in February. No, I didn’t drop any zeroes. Here’s what I sold:

Documenting America: 1 e-book

“Mom’s Letter”: 5 e-books

Doctor Luke’s Assistant: 0

“Too Old To Play”: 0

My total sales for 2012 are 25. That doesn’t sound too good until you compare it with sales in 2011, which at the end of May were 7. Four of those came in May, so year over year May sales increased 50 percent, and total 2012 sales increased 257 percent. Business is booming. I should add that the copy of Documenting America I sold to a fellow writer at the OWFI conference in early May. The sales of “Mom’s Letter” were no doubt helped out by Susan Barrett Braun’s mentioning it twice on her blog, Girls In White Dresses, and giving it a good review on Amazon.

This would all be exciting if the numbers involved weren’t so small. Still, I can be exited that sales have increased. That’s in part because I have four titles for sale compared to two at that point in 2011, and had nothing in that year until mid-February.

By this time in 2013 I hope to have 10 to 13 titles available. Will I see 257 percent growth from 2012 to 2013? That would be a whopping 65 sales. I hope to do much, much better than that. And I think that, with the royalties earned at Amazon in May, I actually passed the payout threshold (thought I did before, but no payment has showed up yet), and I should get a payment in July.

So It’s a Waiting Game

Tuesday I submitted the manuscript for In Front of Fifty Thousand Screaming People via e-mail to the publisher. Now it’s a waiting game. The editor had sent the sample chapters to “readers,” not saying how many or who they were. I assume he read the synopsis, and had favorable reports from his readers.

Since his response at the OWFI writers conference had been a little tepid, I really wasn’t expecting this. But of course I’m thrilled that an editor asked for the full manuscript after assessing a few chapters. That says I’m doing something right with the book.

I now have a couple of things to do with FTSP, or rather with this situation. One is to spend a little more time with the manuscript. After my last read-through I typed those edits, then started over again, intending to re-read just the first three chapters. I found just a few too many things in there I wanted to change, so I think I’ll try to find the time to re-read the entire manuscript and see what else needs to be done. By that time I’ll be so sick of reading it I won’t care how good or bad it is; I’ll just want the thing published.

The other thing I need to do is check out the publishing company. It is Old American Publishing, based in Tahlequah Oklahoma, about 70 miles from here. It’s supposed to be a picturesque town, but we’ve never taken that drive. I made a post about them to the Bewares forum of Absolute Write. The consensus seems to be they are a small press, or perhaps better termed a micro-press, but legitimate, not a scam company. Their web site doesn’t give a lot of information, and only lists a few titles published. I assume they have more, but are just showing the most recent ones.

So now I wait. And work on other projects. And consider what I’ll do if OAP comes back with an offer to publish FTSP. Will I accept it? I have been reconciled to self-publishing it, even somewhat excited about it. Will a micro-press be able to do anything more for me marketing the book than I’ll be able to do for myself? And what will it cost in terms of delay in publishing and smaller royalties? And how long shall I wait for an answer? The publisher didn’t give me any kind of timeframe in which he’d make his decision, just “I will get back to you as soon as I can.”

But that’s borrowing trouble from tomorrow, or next week. This week I’ve been able to edit six chapters in The Candy Store Generation and prepare the student section of the home schooling edition of Documenting America. I’ll continue with those toward my publication schedule, and let FTSP worry about itself for a few weeks.

Putting My Book Sales in Perspective

While I’ve been working hard on my two works-in-progress, my second novel In Front of Fifty Thousand Screaming People and my non-fiction political book The Candy Store Generation, I have neglected many things. Family finances are behind. Accounting for my writing business and Lynda’s stock trading business are behind. Clean-up of papers around the house is behind.

Part of this is I’m not doing any marketing for my published books. Save for the occasional blog post into which I insert a link to one of them, or for the similar post on Facebook, I’m not doing anything to sell books.

So naturally I anticipate my sales will languish. The chart I insert here shows how my sales have been so far, since I began e-self-publishing in January 2011.

The chart shows book sales continuing, but the average graph shows no increase in sales for a few months. In fact, my sales per month in 2012 are:

  • January – 8
  • February – 4
  • March – 4
  • April – 3
  • May (through 22nd) – 5

That’s 24 sales for the year. Not terribly impressive, is it? Four titles available, three of them since January, and only 24 sales.

To put this in perspective, however, by this time last year I had 7 sales. That was for only four months of actually having books actively listed, and only one book (a short story) for the first three of those months. But still, 24 books vs. 7 books. While I’m not cracking the bestseller lists, clearly something is going right.

Put in this perspective, I have more hope for going on. By August I hope to have eight or nine titles for sale. That’s not really a stretch. I could do it by July if I put my mind to it, but August seems quite firm. If the new items sell at the same rate as the old items (1.2 sales per title per month), I would end up the year selling around 90 books. I’m still not writing home about that.

But everyone who has been in the e-self-publishing industry says that your sales per title per month goes up as you publish more. Sales of one book will help promote sales of another. This is assuming your book don’t absolutely stink. For whatever faults my books have I don’t think they absolutely stink.

Will the bump from having more titles available result in a bump in average sales per title per month? I’m hoping so. Meanwhile, with my third sale this month yesterday of “Mom’s Letter”, now making 11 of that title this year and 20 overall, I’m on a roll.

Something in the Air?

Yesterday, driving home on my evening commute, traffic was awful. Not awful in the sense of heavy, but in the sense of drivers doing extremely stupid things. Cutting people off. Crossing a five lane highway with a car length to spare. Running red lights. Failing to take a turn when it was safe. Driving at excessive speed, even more so than normal. Zooming in and out between cars just to be one car ahead when stopping at the next traffic signal.

I wanted to say, “Suppose they learned to drive in Bentonville Arkansas, and suppose they were idiots. But I repeat myself.”

Now, today, the craziness seems to be in the on-line writing sites I look at. A literary agent has made a post, “I Don’t Need No Stinking Agent,” a push-back against various self-publishing, anti-agent gurus. Then, in the Indie Author Group on Facebook a fight has broken out over negative posts. Yesterday, at the agent blog I read most a guest post was a blatant sales pitch for a writer development service costing $37 or $55 per month. About half the comments were negative. This morning that post had been pulled.

What’s going on? Is there something in the air that is causing normally sane people to do crazy things? Are the stars aligned in Vertigo, or whatever crazy scheme people think controls their destiny?

Today is primary election day in Arkansas. That could be the reason for the Bentonville traffic nitwits but not the on-line stressors. I just know I’ll be driving home very carefully tonight.

First reviews of “Doctor Luke’s Assistant”

I may have only one sale of Doctor Luke’s Assistant, but it now has two reviews. These are from people at a Facebook page, Christian Author’s Book Marketing Strategies, to whom I gave advance reader copies. Well, I suppose they didn’t get them in advance of the book being published, but that’s the closest term I can think of.

I hope you’ll follow the link and check out the reviews.

Finish What I Start

I visited Terry Whalin’s blog today, and saw this post: Stop the Cycle of Unfinished Projects. And I immediately thought that’s what I need.

I have a lot of unfinished projects in the air, mainly for writing, but also for things around the house, mainly financial type things.

I guess for the next couple of weeks I will concentrate on finishing something.

I don’t have any additional commentary; just posting for information.

How Well Do Publishers Edit?

Talk to people who are involved with traditional publishing about the role of editors, and you hear mixed messages. Some say publishers no long provide significant editing services. The author submits a “camera ready” manuscript, and it gets published. Any errors are the fault of the author, not the publisher.

Still others insist that the editing provided by the publisher doesn’t change. They content edit. They line edit. They proofread. The put out good books, just as they always have.

Probably a lot of both is going on. The alleged lack of editing by publishers is something I’ve been concerned with, and is one of the factors that pushed me toward self-publishing. I figured if I had to do all the editing, why seek a publisher?

I recently read a review on Amazon of a traditionally published book that included the following comment.

“…the editing/proofreading was terrible. Inexplicable changes in font size. Missing words. Wrong words. Mispelled words. Clearly a hurry-up, shoddy job of publishing.”

This book briefly hit number one on the New York Times bestseller list, and is by a multipublished bestselling author. It is the only review out of 163 (or at least out of the 50 of those that I read) that mentions this. I haven’t read the book, but will be soon.

So it seems that, to some extent, those who say publishers no longer edit are correct.

 

My Upcoming Writing Schedule

Saturday afternoon I finished reading through In Front of Fifty Thousand Screaming People, marking locations to improve the text. Most of the edits were for typos, improving odd sentence structure, and fixing name problems. By that I mean where I used people’s names too much in dialogue. Also, I found one embarrassing error in a name, where I changed it very early on in the writing but somehow missed one place. The MS Word search and replace feature tells me that was the only straggler.

I finished typing the edits yesterday afternoon. I’ll print it today and set it aside for a couple of weeks. Actually, I’m not sure how long that will be. The editor I e-mailed three chapters and a synopsis to said he was sending the chapters to “readers,” and they would “get back to me in a few weeks.” While I’m reconciled that I will probably self-publish this, I’m willing to delay a little to let that run its course.

Meanwhile, I have to be writing. So yesterday I switched back to my non-fiction work-in-progress, The Candy Store Generation”. I added 400 words to it last night, coming close to finishing Chapter 5, Boomer Corporations. I still have research to do on that, to plug a hole reserved for it about 1/4 of the way into the chapter. But the words are almost done.

I haven’t been thinking of TCSG for over a month, and I’ve actually forgotten where I was in it. I know I’m shooting for 40,000 words, and that I’m at 32,800 now, implying another 7,200 to go. But that word count is a target only. I’m thinking the book may fall short of that and be at a logical concluding point.

I’d really like to get this done and published in time to perhaps ride the coattails of the current election cycle. Not that I think it will be a huge seller or have an impact on the election, but while people’s attention is on politics, it probably has a better chance at success.

Depending on how the research goes, I should be able to have it done in a month or less. I can then take up to a month to edit it, and try to have it published by mid-July. That’s later than I hoped, but it’s doable. I would then try to have FTSP out a couple of weeks later, still well within baseball season.

My plans are then to work on two short stories. One will be in my Danny Tompkins series, on teenage grief. It will probably be the last one. The other will be the first of what could become a series, but which might be a singleton. It will be an espionage story set in Cranston, RI (my hometown), with the heroine having the name of a classmate of mine, with her permission. I’ve written the first two paragraphs of this, and have been plotting it in my mind.

I don’t know where this will lead. If I like the way it turns out, I could turn it into a series, having this female CIA operative go to various places I have been overseas. That would be a way to use these experiences in my writing, something I’ve been wondering how to do.

After that, assuming I’m not brain-dead, I have a choice between three or four projects. I had been thinking about working on another novel, an espionage one, tentatively titled China Tour. I also see a possibility of working on more volumes in the Documenting America brand. I started a little research on what could be a Civil War edition of that. Given that we are at the sesquicentennial of that conflict, the timing is good.

However, I may just go ahead and write a sequel to FTSP. My friend Gary, who was a beta reader, said, “The ending says a lot but leaves much unsaid as well.  That’s a perfect setup for a sequel.” As I wrote in the past, I hadn’t really thought about that, and didn’t consciously write the end to launch a sequel. But I’ve looked at it, and he’s right. When I wrote out, in manuscript, all the loose ends, I came up with more than enough to make a similar length novel. The penultimate scene near the end has come to mine—indeed, I’ve had trouble getting it out of my mind. Even a potential title has reared up.

So that’s where I may be going. No shortage of work. And to think, back in 2000, I just wanted to tell a single story. Now it’s a snowball running downhill.

Busy Writing, Just Not Here

I haven’t posted anything here for a while. I’ve been writing, just not here.

Last week, May 3-4, I attended the Story Weaver’s conference of the Oklahoma Writers Federation, Inc. This was my first time to go to this conference and my first general market conference. I spent several days preparing material. I figured this was my last big hurrah as far as pitching In Front of Fifty Thousand Screaming People goes.

Since coming back from Oklahoma City on Sunday, after family activities for several days, I’ve been busy with two projects. One is preparing two submittals requested at the conference. I got the second one in just before 10 p.m., so that is over. The second is proofreading and final editing of FTSP. That’s going fairly well. I’ve read 138 pages of the 321 page manuscript. I had hoped to finish this by Friday, but obviously won’t.

I also completed a column for Buildipedia.com, my twelfth. I’m under contract to do another, which is due May 18. I expect them to keep coming at two per month.

I’m also spending a little time on The Candy Store Generation. That’s what I shared at BNC Writers Monday night, and what I hope to get back to in a big way as soon as FTSP is put to bed. Still 8,000 words to go, but some research needed before going too much farther.

Consequently, I haven’t spent much time with my blogs, especially this one. And I don’t expect to for the next week at least. I’ll try to pop in and let you know what’s going on, but realistically I just don’t have the time to spend on it now.

Small Payouts Ahead

My income from writing remains small, but is coming in slowly but surely. Most of it is produced by my Buildipedia articles. I have a twice per month column on construction administration. Here’s a link to my profile, which includes links to articles. I earn $100 for each of these articles. Payment comes about three weeks after the article appears, by check. I have a contract for one more of these, but the contracts have been coming in like clockwork, and my articles going out. My accounts receivable right now is, I think, $200 for two of them.

My Amazon income is slow. For my four titles on Amazon Kindle, along with the print version of Documenting America, I’ve made just over $56. More than half of that has come from personally selling print books. Amazon pays out once you accumulate $10 in royalties, during the second month after you get there. I had done so in December, and in February I had my first Amazon payout, $10.97 by direct transfer to my bank account. If my current calculations are correct, I’ve since accrued $10.44 in Kindle royalties. That means I can expect another transfer in June. A small account receivable.

Over at Suite101.com, despite the hard times they have experienced due to changes in Google’s search algorithms, and despite the fact I haven’t added any articles there since February 2011, I continue to ear some money. Revenues were really low the second half of 2011 and January 2012. They began to pick up some in February, and have remained up. The payout threshold at Suite is only $5.00. Through April 28 I had earned $5.17 in royalties in April (having made payout in February and March. Payment from Suite comes via PayPal, always before the 15th of the month after you hit payout and usually the first Tuesday of the month. Since the first Tuesday of May is the 1st, I don’t expect payment till the 8th.

All of which I’m sure has some readers laughing, that I would bother to track and worry about these minor income streams. I need to for tax purposes, of course. Someday I hope they will be bigger, much bigger in the case of Amazon. Learning to track them now and properly account for them should help in the future, when [dream alert!] I’ll be raking in the dough from several sources.