Category Archives: Documenting America

Unfinished Writing Projects

OLYMPUS DIGITAL CAMERAMy intention for today was to write a lengthy post on the status of several writing projects. However, two things intervene. First, I’m in New Orleans on a business trip. I’m not sure I feel like taking time to do a detailed analysis of my writing-in-progress. Second, since around Sunday my gumption for writing has tanked. At present I don’t know that I care much if I write any more or not. The reasons for that are complicated and I won’t go into them here. Suffice to say these are not the days for me to be making bold plans for adding to my published titles.

I will say a few words about my projects. The easiest one should be to publish my last short story, “Sierra Kilo Bravo“, at Smashwords, making it available to Nook, Apple, etc. That means pulling up the file for the Kindle publication, making a few simple changes, and hitting Publish. Along with that I want to republish the other stories in the series to add a link to this one to it. Also fairly simple. But I haven’t felt like doing it, now a month since it went live for Kindle.

Another fairly easy project will be to correct typos in my two baseball novels, In Front of Fifty Thousand Screaming People and Headshots. I re-read them some time ago on my Nook, found enough typos in each to warrant fixing them. This is a one-day project for each book. So far, I just haven’t felt like it.

SBC book front coverThen, I have some typos to fix and new data to add to my family history book, Seth Boynton Cheney: Mystery Man of the West. This is a little more complicated. It’s a print book, so unless I want to have the cover redone due to pages added I’ll need to add the new data without too much lengthening. The good news is I sort of planned for this, putting a couple of blank pages at the end of the book. So long as the new data doesn’t take up more than them, I should be okay. I have some of these marked, and one of my wife’s cousins also marked some. She didn’t give them to me, but will when I ask her. This should be my priority, I suppose, but so far—you guessed it—I just haven’t felt like it. A related project, some cousins have asked me to publish a color edition of this. That will require rework of the cover, since the page thickness is different when you print in color, but otherwise is a simple thing. I need to do that right after making the corrections to the black & white edition.

So what does that leave as far as w-I-p go? I have three books started:

  • Preserve The Revelation. This is a sequel to my first church history novel, Doctor Luke’s Assistant. A couple of years ago, when in a period of uncertainty as to what my next project should be, I wrote the first chapter of this. Since then ideas for the book continue to find their way into my conscious thinking.
  • Documenting America: Civil War Edition. This would be the next in my Documenting America series. I got well into this last year and early this year. I’d guess it’s 40 percent done. I have pushed this far from my current thoughts.
  • The Gutter Chronicles, Volume 2. The first volume was a reasonable success at the office. I’ve completed three chapters in that, and am well along with the fourth. It’s been over a year since I’ve worked on it, but I’d say I’m about 20 percent done. Ideas for remaining chapters of this have been bubbling up of late.

TCEEA print cover 01That leaves my two Thomas Carlyle projects, wanting to join their brother on my virtual bookshelf. These are the two I’m actively working on. At the office I use my free time to work on Thomas Carlyle Chronological Composition Bibliography. At home I use free time to work on Thomas Carlyle’s “Chartism” Through the Ages. Both are well along, though neither is close to being done. They are perhaps silly things to work on, as neither would be a commercial success. However, at least these two are holding my interest.

Well, this post ran longer than I expected. Still, it’s the short version. I write it not so much as to inform you, my loyal readers, about what’s coming, as to help me bring order to the chaos that’s happening in my head and finding it’s way to paper and pixels. May the order come soon.

Four Years of Self-Publishing

Dastodd coverFebruary 13, 2011, my first self-published item went up for sale. It’s a short story, “Mom’s Letter”, a fictional piece which has autobiographical elements to it. It was a practice piece. When I made the decision to self-publish, I figured my first novel, Doctor Luke’s Assistant, would be first. But it wasn’t quite ready, I wanted to get something published, I had the short story ready from work-shopping and a contest submittal, so I self-published it to practice the mechanics of the self-publishing platforms at Amazon and Smashwords. It went live on Amazon four years ago today.

Kindle Cover - DLA 3Then I thought it would be good to do a book-length item, but I still wasn’t quite ready to put up my novel. What else to do? I decided I could put together fairly quickly my historical-political book, Documenting America: Lessons from the United States’ Historical Documents. So I did that, and it went live for sale in May 2011. Later in the year I managed to get out a paperback version of it.

Eventually I published that novel. Then another. Then another. Then a novella. Then another novel. Along the way I added more short stories, and an essay, and three more non-fiction books. By the middle of 2014 I had 17 items published, six of which were print and e-books, the rest e-books only.

Cover - Corrected 2011-06I won’t say it’s been a wild ride, but it has resembled a roller coaster at times. Get a day with a sale and my spirits rise. A week with two sales and I’m really high. The come the months with one or two sales, or none, and I’m in the dumps. Just when sales seem to be increasing, Amazon changes something, and what few sales I have dry up like a tumbleweed.

Several things I’ve learned through this. I discovered I really don’t feel comfortable tooting my own horn and promoting myself. This is a disaster for a self-published author. Then, I really hate the process of making covers, doing the graphic arts work. I have no talent in the graphic arts. I’ve done some of my covers. They probably aren’t very good and should be replaced with ones professionally done.  But then, I really enjoy the formatting process, both of e-books and print books. Except for the cover, I think I do okay with formatting. And, I enjoy editing my own work, something that most writers say they don’t enjoy.

Last, I have no idea what the future holds, but I know the busyness of life can sure sap what little writing time a person has. I have one completed project—a poetry book from years ago. An artist is working on a cover for it now. If she finishes it, I’ll publish the book within a month. It was done in 2006 and has been sitting, waiting for the right time. I have four other works started, all temporarily abandoned, waiting to see if life will turn in my favor any time soon. I’m purposely suppressing ideas as they come to be. No point in aggregating ideas for works that most likely will never be written.

Hopefully, this will all turn around in a year. Life will grant me time to write again, and I’ll get those four works done and many more. Meanwhile, I seem to be stuck on 345 sales of 17 items over 48 months.

Going with Where Inspiration Leads Me

Last night I went home after two days of intense training (as facilitator, not trainer or trainee) and urgent work. I was bushed. Yet, my mind remained somewhat active. Right after eating supper I couldn’t get on the Internet on my Nook. So I went to look for something printed on paper to read, and pulled out a literary magazine special issue about Thomas Carlyle.

Now, except for occasionally reading a little in the Carlyle Letters Online, I haven’t thought much about him since some time in April. But reading this caused me to think about my two unfinished Carlyle projects: the book about his book Chartism; and the composition bibliography. I spent a little time in both last evening.

Now, today, my mind won’t leave the composition biography. I’ve been fixated on it all day, to the detriment of it getting in the way of thinking about my day job. Oh, I’ve done my work, but with half my mind elsewhere. Fortunately I didn’t have any tasks requiring major concentration laid on for today.

How long will this sojourn with the sage of Chelsea last? I don’t know. I don’t want to leave my Civil War book for long, nor abandon Father Daughter Day. But, for a day or too, or even a weekend, this is a good, intellectual pursuit that should stimulate some atrophying gray cells.

The Battle of Shiloh 1862

Having completed the work on Headshots—all but the re-formatting for Smashwords and uploading it there—I have turned my attention back to Documenting America, Civil War Edition. Last weekend I wrote one chapter in manuscript, and typed it. I also went searching for source documents for some non-battle chapters, and had some success. I’d already identified what documents I wanted to use, so it was just a question of whether I could find these on-line, in a copy-able form, to avoid re-typing. I found three of four of them for upcoming chapters, and copied them into my Word document for the book. I still have editing to do on them, but at least they are there. That’s a big part of the work.

Yesterday I began careful reading of the reports I downloaded on the Battle of Shiloh. From a couple of websites I found a good number of reports from generals in the field, from both the North and South. These ranged from initial battle orders to snap reports to detailed reports to transmittals. I didn’t find any orders during the heat of the battle, but possibly back then they didn’t write such orders, rather sending them via orderlies and assistants. A couple of weeks ago I aggregated these reports into a single Word document and formatted it for convenient reading. Yesterday I printed it, and last night I began detailed reading of it. As I was gathering the reports, I mainly skimmed them for general understanding of the content.

I find these reports quite interesting. I’ve talked with military men, at the junior officer level, about what modern military orders and battle reports look like, and I think they are nothing like what was done in the Civil War era. The orders issued by General Johnston of the Confederates said very little about the military objectives of the campaign. I realize I likely don’t have every document, every order he issued. But if, as I think, I have the main one, he’s not very clear about what he wants to do. Drive the invaders out of his country. Turn the enemy’s flank. Corps such and so under General So and So to form a battle line here. But no where does it say, “Our objective is to take [this land] [this town]” or “Our objective is to stop the enemy’s advance south of Shiloh meeting house, and drive him back to the Savannah-Bethel Springs line,” etc.

Snap reports, on both sides, tended to convey little information to remote superiors, and even to misstate things. Both sides claimed they were fighting a foe of superior numbers, whereas history teaches us the two sides were about equal in soldiers and armaments. The North had a slight superiority in that they had ironclad gunboats on the river, close enough to fire on the Southern armies. But except for that, from what I’ve been able to gather, it was a pretty even fight.

The battle results seem to be much the same as the one I looked at for a previous chapter, the first Battle of Bull Run, but with the sides reversed. The South were the aggressors, advancing on Northern positions, with a (seemingly) vague idea to turn the flank of the enemy and thus prevent his retreat. Initially the South had success, capturing Northern artillery, gaining ground, and, at the end of first day, able to report success. After that the North had reinforcements come in, which encouraged their troops and demoralized the South, and they pushed the South back. At the end of the second day the South was defeated and in retreat. It was just like that at Bull Run, but with North and South reversed, and with that battle happening on a single day.

A big difference between the two battles was that at Bull Run, the North retreated in panic and disarray, whereas at Shiloh the Southern retreat was orderly and disciplined. The fighting had been going on eight additional months by this time, and both armies were learning how to fight like soldiers. Their generals, also, were learning how to lead like generals. At Shiloh, the big “star,” if I may call him that, was William Tecumseh Sherman, who had the main success for the North on day two, and was recommended for a promotion as a result.

I’m about 1/3 of the way through these reports. I hope to finish them tonight, or perhaps tomorrow. The following day I’ll edit them, and the day after will write the chapter. Certain parts of the chapter are already coming to mind. Some of it might be similar to parts of this blog. I can for sure see that the battle chapters are going to take longer to research/edit/write than will the other chapters. Shiloh is chapter 11, I think. The book will have 31 chapters if my current plans hold. Since I have much research done for later chapters, I’d say I’m 1/3 or more done with the book. That’s a good feeling.

Three Main Writing Paths

That’s  what I’m following right now: three main writing paths.

First is the technical paper I wrote about in my last post here. Last Thursday-Friday I made good progress on it, though I didn’t finish it. I hope to get it in today. I worked on the paper over this past weekend, adding a good amount of text to what I already had. Yesterday I found the couple of missing data points, added them to the mix, and recalculated my results. I’m pleased with the way it turned out. Hopefully IECA will give me grace, and not kick me off the conference schedule.

The second path is my next non-fiction book, Documenting America – Civil War Edition. Last weekend I completed three chapters. Two of these I had started late last week, but they were in an unfinished state as I approached the weekend. I was able to finish those two, start a third, and finish it. I now have nine chapters complete (subject to editing, of course).  That’s between 1/3 and 1/4 of the book. My next step in it is research into the Battle of Battle of Shiloh, which takes me up to April 1862. The three chapters after that already have research started, though not far along. I hope to complete three chapters a week for this, which will see it done in seven to eight weeks, and thus published before the year is out.

However, I may slow down on that briefly, as I pick up Headshots again. I have received feedback on the full book from two beta readers, and on part of the book from another. This is plenty to allow me to look closely at those comments and see what edits are needed. One I already know, expressed by all three, is that the reader gets hit with too many characters in the first 14 pages or so. Somehow I need to either add other scenes without characters, which delay character introduction, or in some other way reduce/delay names. It will be a challenge.

One beta reader said a couple of things were incongruous. Too many murders, and them being unsolved makes the police/FBI look incompetent; and not enough media attention to a couple of items. Adding scenes of media attention won’t be too difficult. I’m not sure what to do about the murders. I don’t mean to make the police look incompetent. It’s just that the Mafia is good at hiding their tracks. Still, I can have some shooters picked up and be kept in lock-up. That I can do.

So, this week will be a mix of 1) completing my paper, 2) trying to continue with progress on DA-CWE, and 3) making major progress on Headshots edits, which I hope will be final edits. Then, since one beta reader said there were numerous typos, despite my two rounds of editing that included proofreading, I obviously have to do another.

Fun times ahead.

Inspired as I Write

This past week and weekend, July 21-27, I made some good progress on my current work-in-progress, Documenting America: Civil War Edition. I completed four chapters (out of a probable 30-32), and did the source document editing for Chapters 5 and 6.

That source document is Lincoln’s address to Congress, which he called into a special session to begin on July 4, 1861, to deal with the Southern rebellion. Lincoln faced a tough situation, the toughest, I believe, of any president. At the time of his inauguration, six states had seceded. One more would join them in the next month, and four more after the bombardment of Fort Sumter. Lincoln faced what no other president before or after faced: the dissolution of the Union.

I’m not sure we can fully appreciate the predicament, in our 21st Century comfort, safety, and security. Possibly we are less safe and secure than we were thirty years ago, but we are certainly more comfortable. For three or four decades before the Civil War, threats of secession had been made, not always over the slavery question. The prevailing opinion of many was that any state could leave the Union at any time and become independent.

Lincoln rightly realized the danger in this. What’s to keep one state from extorting the others, saying “Do this for us, or we will secede?” Or for the other states to do an involuntary secession of one? “We don’t like how you run your state. You are no longer part of the Union.” He said that the South “sugar-coated” the rebellion, and that for thirty years the leaders had been drugging their people with thoughts of secession. So when the time came to do it, everyone in the South thought, “Well, of course we can pull out of the Union when we want to. We’ve been talking about it for thirty years, haven’t we?”

Lincoln said, in his inaugural address, that his policy was one of discussion, waiting, and ballots. He wanted to resolve the conflict without resulting to war. But he also wanted to hold the four Federal forts on the coast that had not yet been seized by rebellious forces. Three of these were in Florida, and one—Fort Sumter—was in South Carolina. Unfortunately, the South wanted this last vestige of the USA out of the CSA, so they bombarded Fort Sumter rather than allow it to be resupplied.

The immediate result of this bombardment was for four more states to secede, for Lincoln to call for an expanded military and to allow generals to suspend habeas corpus, and to prepare for war to put down the rebellion.

I found much to inspire me in Lincoln’s speech to Congress on that 85th anniversary of the signing of the Declaration of Independence. In the next couple of articles I’ll focus on a couple of phrases and the issue contained in them, and how they inspire me today.

Status of “Documenting America – Civil War Edition

When I worked my blog writing to-do list a week or so ago, I pegged this post for today, thinking I would give a status report of where I am on Documenting America: Lessons from the United States’ Historical Documents – Civil War Edition. I’ll still do that, but will digress first to explain why my progress of late has been less than hoped for.

About two weeks ago I began to lament 1) the general messiness of my writing workspace; 2) the amount of yard work I have to do after the tree topping; and 3) the fact that I hadn’t done anything with personally budgeting since March. Mix this with the fact that the once every four years World Cup was on, and it was hard to see clear for making much progress on writing.

The weekend before last I began to tackle the mess in The Dungeon. That wasn’t too hard to do, mainly putting back on shelves the many books I had removed to use for references. Then of course were the papers, everywhere. What were all these papers for? Were they necessary to my writing? Quite a few of them were stray notes which, when I looked at them, I couldn’t tell what they were for or about. A lot of them wound up in the recycling bin.

The yard work continues, though I finally see light at the end of the tunnel. I won’t say more about that now.

Last Monday evening (the 7th), I began to work on my budgeting spreadsheet. I did a couple of pages in the checkbook, then shifted to other things. I did this every day last week. Thursday night I had a long phone call with a cousin, and during that call I multi-tasked by making a bunch of entries in the spreadsheet. That put me to the point where Saturday afternoon I had only a few hours and I would be finished. So, rather than write Saturday, I did my finances, and brought them fully up to date. I still have many receipts to file, but it’s a good feeling to have the rest of that done.

So, on to the Civil War Edition, which I’ll abbreviate DA-CWE. I’m working on the second chapter at present. The first chapter is taken from a newspaper account of the bombardment of Fort Sumter, the first military action in the Civil War. I decided some time ago that would be my starting point, leaving documents concerning the run-up to the war for another volume. The first chapter is done (subject, of course, to future editing and polishing).

The second chapter is based on the documents issued by President Lincoln between Fort Sumter and when the Confederacy met in their Congress in late April 1861. The third chapter will be Jefferson Davis’ address to that Congress, and the fourth will be Lincoln’s address to his Congress in July 1861—or maybe I get two chapters out of each of those; can’t remember without having my TOC in front of me. I have the rest of the chapters also planned out, and all but seven of the source documents found, and in hand or linked.

My progress on the second chapter is, so far, limited to excerpting the documents. I believe that is done. I may also have started on the commentary section. In case someone drops by and reads this who isn’t familiar with this budding series, my method is to take a document from USA history, excerpt it down to about 500 to 750 words, and write that much commentary on it. The commentary is a mix of explanation, re-quoting, and tying the issues in the documents to something going on in 21st Century America.

From the first chapter, I can see that tying these Civil War documents to the 21st Century will be the hardest part. The issues that caused the Civil War are not present today. Slavery is gone. Sectionalism is less strong than it once was. So I will have plenty of thinking to do on this portion of each chapter. My fear is that the commentaries will all sound the same after a while. I’ll have to work really hard to make that not so.

Thus, DA-CWE is still in its fledgling stages. I’m working on other projects at the same time, so am not dedicating my full writing time to it. I suspect it won’t be till somewhere around chapter 7 or 8 that I get into a writing rhythm, and start making real progress. I had hoped to get this book out this year, but at this point think that is unlikely. Early 2015 is more probable.

Upcoming Publishing Schedule

My decision to self-publish Father Daughter Day as a non-illustrated book, in paperback only (because poetry doesn’t work all that well with e-books) has caused me to think about my publishing schedule and all the tasks related to that. Here’s what I’ve come up with—subject, as always, to finding time to accomplish everything and sudden inspiration that causes me to change or reshuffle.

  • complete the writing of Headshots, my novel-in-progress. I think I have a couple of weeks left in the writing, after which I will let it sit and simmer a couple of weeks before going on with editing and publication steps.
  • publish my short story “It Happened At The Burger Joint”. This will require creation of a cover. I have an idea and have located a graphic I’d like to use, but have yet to contact the one I need to for permission to use it. This will be an e-book only, so the cover and formatting should go quickly, just a day or two.
  • create and publish the print book for In Front of Fifty Thousand Screaming People. This requires that I wait on a certain photo that a certain person has promised to take and let me use for the back cover. This should only take a few days to do, though waiting on proof copies will occupy some time, which I will fill with:
  • create and publish the print book for The Gutter Chronicles. My novella has actually picked up some sales recently. I know a few people who want it who don’t own e-readers. I’ve decided on the back cover image, so I just need to format the book for print and put the cover together. I think a week or so.
  • by that time I’ll be done editing Headshots and be ready to do the publication tasks: e-book formatting, e-book cover, print book formatting, print-book cover, upload to three places. At this time I don’t think I’m going to do a launch team. It didn’t work out so well with my last novel, so I’ll just publish and hope for the best.
  • write and publish another short story in the Danny Tompkins series, dealing with teenage grief at the loss of a parent. I’ve had the next story rolling around in my mind for some time, at least the start of it and subject matter. After Headshots is done I’ll be ready for something short. Since this involves new writing I’m not really sure how long it will take. That will give me four Danny Tompkins stories, which might be enough to put together in a short collection as an e-book.
  • Publish Father Daughter Day. The toughest part of this will be the cover, for which I’ll be doing my own “artwork”. I have a comic-like font in mind for the words, a font I’ve already been drawing out for practice. I have a scene in mind I’d like to use for the front cover, though finding a photo for it might be difficult, and drawing it will be impossible. So, I’m a little up in the air about it; also about what to use for a back cover. That may be easy, though, as I could use a synopsis of the book on a uniform or textured color. I think the internal formatting will be fairly easy. The hardest part will be figuring out appropriate page breaks. Poetry books tend to have lots of white space, and you want to end the poems at a place that makes sense.

After that, I’ll have a whole host of projects to chose between. Most likely a sequel to Doctor Luke’s Assistant? Possibly a Civil War edition of Documenting America (for which research has already started)? Start getting serious about another volume of The Gutter Chronicles? Perhaps another Sharon Williams short story, probably titled “Sierra Kilo Bravo”? Or perhaps work on another Thomas Carlyle project? Time will tell.

My FB Ad Campaign

I can’t remember if I reported here, or only on my FB author’s page, that I received a $50 coupon from Facebook to use on an ad campaign. Prior to receiving that I had done a bunch of clicking on FB ad pages, going through the motions of placing an ad, but not really intending to. I just wanted to see how easy it would be. They [FB] of course knew about my clicks and thought “Ah ha! Someone who wanted to place an ad but stopped short. Let’s give him a coupon to run a small campaign, and we’ll have another advertiser.”

The coupon would expire in a couple of months, so even though I had nothing newly published worth advertising, I decided to go ahead and test the waters. I began the campaign on March 23 and set it to end on April 12. At any point I could change the ending day. Putting the ads together wasn’t actually difficult. It was all menu driven. Type in a title, some text, upload a photo, decide what the action is you want people to take, decide how the ads will be paid, click finished, and poof! Your ad is live. That sounds easy, but at many steps along the way I found I didn’t really understand what I was doing.

FB Ad Campaign SampleI decided to advertise my most recent novel, Operation Lotus Sunday, and an earlier novel, Doctor Luke’s Assistant. Then I decided to also include The Candy Store Generation in the campaign. The last few days I decided to add an ad for Documenting America. When I did the ad for OLS, I decided I wanted two photos in the ad. I uploaded the front cover, then uploaded the back cover picture. Unfortunately, I didn’t know FB interpreted that as two different ads and, through the course of the campaign, the back cover photo ad was used much more than the front cover one.

  • Here are the stats from the campaign, as reported by FB.
  • Reach 31,355 (times the ads were seen)
  • Website clicks 135
  • Frequency 1.21 (no. of times a person saw the ads)
  • Avg cost per website click $0.37

And, the statistics reported by me:

  • Books sold: 1

FB Ad Campaign ResultsYes, during the ad campaign I sold only one of those books via Amazon (the links included in the ad), an e-book copy of DLA. So $50 spent generated $4.99 in sales, and less than that in revenue. I’m glad I wasn’t spending my own money.

Much of this process was uncomfortable. I could decide to pay for the ads by the website click, by impression, or another way. It’s interesting that my money lasted exactly till the end of the campaign. I’m sure FB’s algorithms knew how much per day I had to spend, monitored the actions being taken, and showed the ad more or fewer times according to how much budget and time were left.

The look of and information in the ads was limited, which was good, I guess, as I couldn’t have done much to spiff them up even if I wanted to. I’m not there on my knowledge of computer graphics.

One of the decisions I had to make was whether I wanted the ads associated with my personal FB page or my author page. I decided my author page. This really skewed my stats for that page. It went from “interacting” with about twenty to forty people a week (not all unique) to several thousand. Of course, FB was saying someone seeing my ad was an interaction. So for two weeks I interacted with thousands of people. Now, more than a week after the campaign, I’m back to twenty to forty a week, and the pages says that’s down 99.9% from a week ago.

The bottom line from all of this: I’m glad I wasn’t spending my own money. I don’t see myself ever running a FB ad campaign again, at least not until something happens that shows me it does some good.

My First Ad Campaign

Not too long ago, I decided to go through the motions of placing an ad for my books on Facebook. I went through the clicking process, saw what was involved, learned a little, then closed out of it. FB, of course, tracked my clicks. A couple of weeks later I received an e-mail from FB, saying it looked like I had tried to place an ad, and giving me a $50.00 coupon for an ad campaign, with a deadline of April 16.

I let this sit there a few days, not really believing it, and not having time to go back and figure the creating an ad process all over again. Finally, on Sunday afternoon, I put writing tasks aside and decided to get on with using the coupon. I clicked on the link provided in the e-mail, and an appropriate page came up.

I decided to advertise Operation Lotus Sunday, it being my latest and probably my best novel. I also planned to use some of the coupon to advertise Doctor Luke’s Assistant and The Candy Store Generation. I did OLS first. A few clicks, with the budget set at $20.00, and I had my ad for OLS. Then I saw I could have multiple images for it. So I started adding images to the ad. I went up to five, but did something wrong with three of them, and so had only two. That was fine with me. I had the front cover and the photo of the Stone Forest from the back cover. So I clicked to place the ad, had to wait a few minutes while FB approved it, then went to see what I had done.

Then I realized I had actually created two ads! Oh no, I thought, what have I done? Moreover, what have I done to my budget, which was $20 out of the $50 coupon? I couldn’t really tell. Since I had to enter credit card information, even though I was using a coupon, I figured the worst that would happen was I might use up $40 on OLS instead of $20. Again, no problem. So I went ahead to create an ad for DLA, using the other $10. It was fairly easy. I entered links and words, and clicked to go to the next page, which would be the budget information. Except, it didn’t go to the next page; instead it brought up the page that said thank you for placing the ad, it would be reviewed by FB within so many minutes. After those minutes the ad showed up with a budget of $20.

I thought “Now what have I done?” I figured the worst that could happen was I would be billed $10 over and above the coupon. So I decided to place the ad for OLS, and did so going through the same procedure. Again it didn’t ask me to set a budget, and the ad went live with a budget of $20.00. So was I potentially going to be out $30?

I went to the ad analytics page, and learned a few things. FB took the budget as an ad campaign budget, not for a single ad. And the two different images on the OLS ad were indeed considered two different ads. So in fact my budget was too low. I quickly changed my budget to $50 for the campaign.

So, my campaign is off, now in its third day. FB gives quite a few analytics to look through. So far I’ve spent $6.11, based on the number of clicks on the ad and click-through rate to the book pages at Amazon. At that rate my ads should run for eight or nine days. But I’m going to make a couple of changes. On the second OLS ad I’ll change the image from the Stone Forest photo to the entire book cover, front and back. And I’m going to add an ad for Documenting America. Might as well.

Alas, as of an hour ago the ads had resulted in no sales reported by Amazon. I sure hope something sells in the next eight or nine days.