Category Archives: self-publishing

Acquiring an Editor’s Eye

MEditing Illustration 03y time in the poetry wars, as I call the days I spent at Poem Kingdom, was my first time to begin to acquire what I recently termed an “editor’s eye”. At that site I critiqued hundreds of poems, first as a participant, later as a moderator and still later as an administrator. That actually wasn’t my first time and place to do that. I had already been critiquing at Sonnet Central for a few months, and had been in a writing critique group for a couple of years.

After Poem Kingdom there was Poem Train (with it’s critique forum Café Poetica), Poem 911 (which died in the whole EZ Boards hacking fiasco), and Absolute Write’s Poetry Critique Forum. In all of these I’d estimate that I critiqued somewhere around 1,000 poems. No, I don’t think I’m exaggerating. I copied off a bunch of them, but not all I’m sure, and have them in notebooks, preserved for posterity and research, should I become a famous author who someone ever wants to research.

Editing Illustration 02A thousand critiques at an average of perhaps 300 words each is 300,000 words. If anything I’m probably short with that. That’s a lot of time and effort given to critiquing. What I did was analyze the poem as a work-in-progress. Literary criticism—whatever that is exactly—was not the goal, but rather helping the poet bring the poem to a state of completion as the best poem possible for the subject matter and desires of the poet. In short, it was to be an editor. Not a cheerleader. Not a critic. But an editor.

During the years, ever since around 1998, I’ve also been in writers critique groups in real life, and one time on-line. It was the same thing: look at works in progress and consider how they might be made better in the writer’s quest for publication. These weren’t written, or at least not type-written and posted for all the world to see. A handful of us sat around a table and marked manuscripts in pen/pencil and gave oral crits. Still, it was the same type of editing, it seems to me. Sometimes I was most concerned with what is essentially proofreading. At other times it was line edits: looking at grammar and sentence structure to see how the writer’s intent can be better communicated. Still other times it was structural edits. I remember critiquing one piece at an e-mail critique group where the woman described a character as timid. Then she had the girl go up to a fellow student she knew of but didn’t know and offer help to her. It was completely out of character. I pointed that out; I’d call it a structural edit. Still other times I’d do a big picture edit, such as is the plot interesting? Are there holes or conflicts in the plot? Those kinds of things. Different types of edits as the situation arose.

Now I’m editing my next publishing project, a book titled Thomas Carlyle’s Edinburgh Encyclopedia Articles. These are public domain articles that I found in five different places, plus a few notes that others have written about them (explanatory notes, not critique). I know I’ve written about this project before. These twenty-one articles have never been gathered before, so I decided to do so and add it to the Carlyle bibliography. I pulled the publisher’s note and editor’s introduction from the 1897 re-printing of sixteen of them, and pulled some references to them that Carlyle made in his own letters. But I knew I needed to write an introduction of my own. So I did. Last night I sent the much-critiqued Intro to my critique group, which meets next Tuesday. We’ll see what they say.

Editing Illustration 01But I’ve had other things to do as well, things that an editor would do. Such trivial things as deciding how much info to give about each article. How the text should appear on the page. Whether to break up long paragraphs (I didn’t), whether to modernize archaic punctuation techniques (I did). How to make lists and tables work best in modern typesetting and e-book formats. I suppose some of this is book production, but it feels like editing to me.

So through all of this I’ve been acquiring my editor’s eye. They (that is, various experts and claimed-to-be experts) advise that one who self publishes should hire an editor before ever publishing their works. I think that’s good advice, in general, but a very expensive practice. Simple line editing for an average length probably costs $300 dollars. Add proofreading, structural edit, and big picture edit, and you will have a large editing bill. I don’t know about others, but I don’t have $500 or $1000 to pay for editing. Therefore I just have to do the best job of producing the book with the skills I have.

So maybe all my editing work through the years, even that from before I realized I was editing, is helping me with my self publishing. I’d like to think so.

Book Sales, Jan-Feb 2014

I didn’t report my book sales in January. There wasn’t much to report. Nor is there much more to report in February. But I don’t want to hide this information, so here I’ll post it, and comment after.

2014-02 Book Sales Table 989x368

 

Yes, that’s right. Two sales in January and another two sales in February, four all together. The best news is they are of four different books. One was a print book, the other three e-books.

I still don’t do much by way of marketing. Occasionally I make a post on FB, or tell someone individually (online or in real life) that I have books for sale. At some point, perhaps next year, I’ll have to quite taking all of my writing life time for writing and instead use some of it for marketing.

Below is a smaller size of the table, for linking to from the Absolute Write forums.

2014-02 Book Sales Table 396x147

 

 

3 Years of Self-Publishing

Today is the third anniversary of when I put my first self-published item up for people to buy. It’s been a wild ride. Not exactly successful, nor can I say, I suppose, unsuccessful. I have another year to go on this experiment before I make some hard decisions.

Also, I’m going to insert here a small image of the draft cover of my Thomas Carlyle book, so that I can link it at the Absolute Write forums and get some critique on it.

 

Why go on writing?

They say never to compare yourself to someone else, but it’s difficult not to. Consider the following excerpt from a post to a blog made in the last couple of days.

With only 3 indie titles in the last 2 years, I’ve been able to leave my day job and support my family with my writing income—as our sole provider.

I have put up thirteen items in the last three years, and have had 257 sales and am so far away from doing anything except buy a cup of coffee now and then that I struggle to decide why to go on. I’m not quitting, not yet, just venting frustrations. Short of sinking a bunch of money in advertising, I really don’t know what to do.

In January 2014, so far I’ve had one sale, a paperback copy of the homeschool edition of Documenting America. Not one e-book sale. But let me go check. Maybe I’ve had one since I last looked five hours ago…nope, no sales. In most of 2013 I thought five sales a month was a low number. At this point that seems positively high compared to Nov-Dec-Jan.

I’m forging ahead. I recently completed a one-off short story and decided to submit it to a magazine before self-publishing it. I’m 3/8 through Headshots, and will continue with that through finishing and publication. I’ll work through other things on my 2014 publishing plan, all of which (well, almost all) are follow-ups to things already published.

Friends tell me my writing is good and my books and stories deserve to be read. Here’s hoping the world discovers that some time before I assume room temperature.

How Hugh Howey would change publishing

An interesting discussion is taking place at the Absolute Write forums about recent comments by Hugh Howey, author of Wool. Hugh is fairly confrontational and controversial. He’s said some things in the past concerning women that were vulgar. Because of that, some people won’t listen to a word he says. The discussion is here: http://www.absolutewrite.com/forums/showthread.php?t=283374. But see his point 13:

What Hugh Howey wrote:
13. Monthly payments and speedy sales data. Authors enjoy money and they enjoy metrics, and right now they have to wait too long for both. At New Harper Collins, we pay royalties every 30 days. And whatever sales data we have, you have. Simple as that. If self-published authors can have this, then our authors should have this. No more waiting six months to pay people. That’s history. No more wondering how your book is doing; you have access to all the data we can cull. Share your results in the Harper Collins Author forums.

One of the moderators at AW, Medievalist, responded to Howey’s point 13 as follows:

13. This one is really silly. Bookstores order books but don’t pay for them until they sell them. This is, if you think about, fair. It’s not their fault if a book doesn’t sell. Bookselling is a business run on credit, and it’s not likely to change any time soon.

Libraries generally have 90 days, though some distributors and publishers allow less. Publishers aren’t sitting on piles of money, hoarding royalties. There’s a reason they pay an advance you know, an advance that the author keeps even if the book doesn’t do well. Mind, the P & L from an experienced publisher is generally fairly solid, so that the publisher isn’t losing money on a book, but the idea is to make money for the publisher and the author. That way the author will do another book with the publisher, and that one too will make money, and increase the sales of the first book.

I don’t think I’ll respond again at Absolute Write [Edit: They have now locked that thread there], but will instead do so here, and provide a little context for discussion of this point 13.

I must respectfully disagree with you, Medievalist. Surely publishers and booksellers work on an accrual accounting basis, not cash. Revenue and profits are “booked” the moment an item is shipped or an invoice sent, not when payment is made. That’s the same as our engineering business. We send out an invoice for October’s work on Nov 10. The client doesn’t pay us for seventy-two days (the industry average), which will be January 22. But that invoice accrues as income, and the profits represented in that invoice accrue as profits, from the invoice date. So we pay taxes on that profit (it’s still assumed profit, not realized) in the current year when we send in quarterly taxes on Jan 15 even though the cash doesn’t get to us till a week later. If it turns out the client stiffs us the invoice, we delete it in two stages from the next year’s accruals.

Sales accrued and royalties paid based on accruals can be taken away and deducted from future royalties. That happened to me recently when B&N over-reported sales on one day, a day I sold three copies of one e-book and accrued $6.00 of royalties. B&N later corrected the over-reporting and deducted $4.00 from my accrued revenue. That’s the equivalent of a return. And I’ve had e-books returned at Amazon after the close of the month in which it was bought. The royalty on the return is easily deducted. It’s all a software thing, very easy to accomplish.

But even if it were as you say, and trade publishers are so unsophisticated with accounting in this modern era that they can’t provide monthly sales statements.

In January:
We shipped X books to Bookseller A
We shipped Y books to Bookseller B
We shipped Z books to Bookseller C
We had W returns from prior shipments.

To fail to do even this small gesture, which will allow writers to judge the effectiveness of whatever promotion they might be involved in, is inexcusable. Yes, perhaps publishers aren’t set up to do that right now, but they surely have computerized records of what’s been shipped. If it’s been shipped it’s been billed. If it’s been billed then royalties are accrued. If you want to delay royalties until you’re certain of the returns situation, I could buy that. But give writers all the data you have. It’s their book. It’s not a trade secret.

So, that’s the end of my rant. Time to get back to work.

2014 Writing and Publishing Plan

I’m a day late posting a writing/publishing plan for 2014. Actually, I’m a day late thinking about it. I started off yesterday in Oklahoma City with our daughter’s family. I had a chore to do, which kept my mind well engaged from 10:00 a.m. to 2:30 p.m. Packed the van at that point, said goodbye to everyone, including E1, E2, and E3, our grandkids, put my sick wife in the van, and headed east.

You’d think with my wife sleeping and the van quiet and it being New Year’s Day I would think about what my writing career would look like in 2014. But I didn’t. I vegged, listened to the radio, and thought about other things. Even after arriving at home, and having the house to myself while the wife slept, the Fiesta Bowl seemed a better way to feed my mind than writing plans.

But today I’m finally focused. Beginning with the things left hanging from 2013, and looking ahead to what is occupying my mind now, even when I try to push my mind to think about other things, I came up with these as elements of my writing/publishing plan.

– Decide on what to do with “It Happened At The Burger Joint”, the short story that occupied so much of my mind for so many months I had to write it in December. It’s polished and probably one edit/read-through away from being ready to submit to a magazine or self-publish. I don’t really know what to do with it. I suspect this will take a week or two to finalize and decide.

– Fix the e-book cover for The Gutter Chronicles, Volume 1, so that it can be added to the Smashwords premium catalog. I want to achieve this in January if at all possible.

– Prepare and publish The Gutter Chronicles, Volume 1, as a print book. I have a number of people at work and in the industry who want this as a print book but not as an e-book. I’d like to complete this in January. Of course, this will mean a major step up in my cover creation skills, or perhaps hiring it done. Which brings me to….

– Figure out how to use the “lite” version of Photoshop that resides on my laptop. I believe this will do all that I need for covers. I even have access to a training video on it. I believe I will make this a priority in January. I don’t know that I’ll be able to learn this program, or, if I am able, to must sufficient artistic talent to make my own covers at the quality needed, but I have to try. I can’t keep begging covers, and my earnings haven’t been enough to justify paying for covers.

– Finish and publish the book on Thomas Carlyle. This is tentatively titled Thomas Carlyle’s Articles in the Edinburg Encyclopedia. It’s all public domain material that has never been aggregated in one book. The text is done, except maybe for an introduction. I actually have the e-book cover done on this as well. The print book cover will have to wait on my Photoshop activities. I’d like to complete this in the first quarter.

– Finish Headshots, the sequel to In Front of Fifty Thousand Screaming People. This book is moving along, slowly. I’m at 21,000 words, heading towards 80,000. I was hoping to have this ready for baseball season. It’s possible, but not probable at this time unless I delay some other things.

– Write and publish Preserve the Revelation, which will be the second book in my church history series. This will be after all the above activities are completed.

– Work on The Gutter Chronicles, Volume 2. I have started this, still working on the first chapter. I have most of the fifteen chapters identified as to subject, and have brainstormed them a little. Depending on how I spend my early morning time at work and my noon hours, this should be doable to publish it in 2014.

– Write and publish one or two Danny Tompkin short stories. The next one is started in manuscript, and the plot is occupying gray cell capacity, so this may be a first quarter item.

– Write and publish one or two Sharon Williams short stories. Again, the plot for one has formed, and this could be a first half of the year thing.

– Work on Documenting America – Civil War Edition. This has long been planned. With everything else I want to do I think publishing it in 2014 is extremely remote, but getting on with the research would be nice.

– I have one other short story that is, unfortunately, refusing to release it’s hold on some of my brain. I suppose I will have to write it. I’m not sure right now when, or if, and if and when then whether to publish or not.

– And last, I would really like to start a writer’s newsletter this year, a way to build a readership and reach them. I’ve thought about this often in the past, but the time commitment has always dissuaded me. Still thinking about it.

This list has two big absences. It does not include my poetry book, Father Daughter Day, which is ready to be published except for illustrating. I don’t plan on doing anything with it right now. And it does not include any work on Bible studies or my long-planned Wesley books. I’d like to get back to those, but I have only so many hours in the day and days in the week.

Alas, retirement is still 3 years, 11 months, and 29 days away.

 

December 2013 Sales

I’ll be back to add commentary. For now it’s just the graphs, so that I can link to it at a writers site.

So, 2013 was not exactly a stellar year. Only 4 items published, and fewer sales than in 2012, and fewer sales per title than both 2011 and 2012. And, if you discount the good month of sales I had in 2012 of Doctor Luke’s Assistant, I still sold half the number of titles per book in 2013 than I did in 2012.

I don’t plan on doing a lot different in 2014 than last year, except hopefully double the number of titles published. That depends heavily on my being able to learn how to do my own covers with a quality publishing software platform.

Sales Begin in December

‘Tis the season…for book sales. People buy them for other people, and they buy them for themselves. As a writer trying to earn a little money from his sales, I’d like to be able to tap into some of this.

Last year I didn’t really see a spike in sales in December. They were the same then as in November 2012, both below monthly sale average. I’d seen an increase in December 2011 over the rest of 2011, but not so in December.

But it’s now 2013. Book sales have been abysmal in general. I have more titles available but have sold fewer books than in 2012, many fewer. In fact, so far none of my titles has sold in double digits for 2013. Reality has set in; I’m not a best seller, not even on a trend to become one.

But today gave me a little good news. One of the first things I do when I get to work is check to see if I had any book sales overnight. Since I’m selling an average of less than 5 per month in 2013, obviously I almost never see such a sale. This morning, as always, there wasn’t any. Mid-day I snuck another look at sales—still none. When I check sales like this I generally look at sales in the US, the UK, Canada, and Australia, these being the main English speaking countries that Amazon sells in. In the morning I also look for sales at Smashwords and paperback sales through Amazon, which is on a different reporting page.

Then I checked in mid-afternoon. Lo and behold I had a sale! In the USA, of Documenting America, the first one (not the homeschool edition). After a silent yahoo, I did what I always do after a sale at Kindle: I checked every country that Amazon sells in. This requires two clicks to get to each country, so I seldom do that more than once a day. And to my surprise I had a sale of “The Learning Curve” in Italy.

“The Learning Curve” has not been translated into Italian. It’s an English language book that sold in Italy. My first sale in Italy, and my first sale of “The Learning Curve”. That brings me up to three sales in December. That’s already one more than November, though only half of October and and well below my long-term average of 7.5 per month.

I realize these aren’t good sales numbers. I could say “Sales have increased 50 percent month over month, and it’s only the 11th.” That would be true, but misleading. Having 13 books for sale and selling less than eight per month is, as I said before, abysmal. But as a self-published writer, I have to take hold of any good news and ride it for as long as I can. That’s where I’m at right now.

At work today I did some file maintenance on A Harmony of the Gospels, typed some manuscript in The Gutter Chronicles, Volume 2, and advertised The Gutter Chronicles to a new employee. At home tonight I mainly worked on typing edits in the Carlyle encyclopedia articles book. I think I did about 19 pages of edits. This is tedious business. A few edits on each page resulting from optical scanning errors, about half of which must be checked against the original book that was scanned. I should do it on the computer in The Dungeon, with the dual monitors, rather than the laptop. But this gives me a chance to be next to Lynda as I’m working, so for now I’m doing it here.

The struggle continues, and the end is not yet.

November Sales

I haven’t been here for a long time, almost three weeks. Shame on me. Must do a better job at keeping my fans up to date with my writerly activities.

But this post will be to announce November sales. Don’t bother with the drum roll: it was only two. One of those was a paperback I sold to someone at the office; the other was a paperback through Amazon.

It was really three sales. I also sold and e-book, but it was returned. So it’s 2 net sales.

But in other news, I add one to October, going from 5 to 6, as one e-book sold at Kobo. They are always close to a month behind in reporting. So here’s hoping I had a couple of other sales in November that just haven’t been reported yet.

Here’s the table.

I added the “sales per title per year” to the table, to see how that statistic is going. The 4.62 sales per title per year for 2013 is misleading, as the spreadsheet calculates that as if 12 months had already passed rather than 11. If figured on 11 months it would be around 5.12. Better, but not good.

Still Playing With Covers

Words have eluded me lately, as I haven’t really felt like knuckling down and advancing any of my works-in-progress—except for proofreading the Carlyle public domain book.

So in a few spare moments here and there I continue to work on creating book covers. As I’ve said before (at least I think I’ve said before), I seem to have little talent in the graphic arts, and for sure I have almost no skills and experience with graphic arts software. But I can’t keep begging covers forever, so, in the absence of a bestseller or other windfall, if I want to continue to self-publish I need to learn how to do covers.

My last post showed an early attempt at a cover for the professional essay I about have ready to publish. It wasn’t really the look I was going for. This version is closer, and may be the one I go with. Based on comments received I got rid of the gimmicky 10. I also found the background I wanted, and changed the proportion of the figure. As I say, I think this is close now, or possibly final. Fortunately, for a professional essay flashy isn’t necessary.

The next one I decided to work on is the one for the Carlyle encyclopedia articles. In other posts I’ve indicated this book is scheduled for sometime in the first quarter of 2014. I don’t know that I expect much out of it, but it’s just something I want to do. An affectation, perhaps. But a cover concept came to mind; I sketched it; and then I decided to try to create it using PowerPoint as my low-end graphic arts program. Here are two versions of it.

 

 

 

 

 

 

 

 

I’m in no hurry for this one. My concept is for the image of the young Carlyle to sit on a twisted pedestal. Getting it right will take some time. I may not be able to do it with a program as limited as PowerPoint; I may not be able to do it at all. But I’m having some fun trying, so maybe that’s enough for now.