Category Archives: self-publishing

self-publishing

It’s Maddening Being Your Own Publisher

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And that’s what a self-published writer is: his own publisher.

 I got the Kindle requirements down without too much trouble, and my two books are up and available. Sales are slow, but I’m not doing a whole lot to promote it, pending having my print book available. I figured out Smashwords, and both my books are available there, and in their premium catalogue. That means they are distributed to the Apple iTunes store, the Sony Reader store, and elsewhere. That hasn’t helped me much so far as I have no sales there. Of course, I haven’t done any promotion to speak of, because I’m waiting till I have my print book available till I promote.

So why isn’t the print book available, and when will it be available? I finally began the process this week. On Tuesday I opened my CreateSpace account. This is an Amazon company for self-publishing print on demand books. Also on Tuesday I read instructions and watched the training video.

On Wednesday I began the process of getting my book, Documenting America,  printed. I created the book in the CreateSpace system, got an ISBN for it (the freebie kind), and pulled up my MS Word file and did the reformatting needed to go from e-book to print book, including changing the page size to 5.5 x 8.5 inches, one of the CS standard sizes. Finally I was ready to upload my book to CS. I learned it had to be converted to PDF first, and here I was stuck. I only have the Adobe Reader, not Adobe Acrobat, the program that lets you create PDF files. Getting that I soon learned would set me back $139 or $179.

I was aware of several low cost or no cost alternates, but rather than go to the trouble of finding and downloading them (it was getting kind of late), I decided to e-mail the reformatted book to my office and see if I would be allowed to use our office software to create personal PDF files. This morning I learned I could use it, and so created the file on my noon hour. Problem was, it didn’t create 5.5 x 8.5 inch pages. It created 8.5 x 11 inch pages, with the print limited to the middle 5.5 x 8.5 inches less the internal margins I set.

So I did what I normally do when faced with a problem like this. I read some of the help and experimented with the menu system. I soon saw where I could convert the PDF writer to write to 5.5 x 8.5 inch pages, and created a new PDF file to overwrite the other one. Except, the new file still had 8.5 x 11 pages. Did it twice more to make sure I hadn’t made a mistake, with the same results.

So I did what I normally do when faced with a problem like this. I went to look for CreateSpace forums, where members help themselves work through problems. Found the forums, joined them, and began reading. I found the question I had asked several times in a couple of threads, but never answered. Some of those threads run twenty pages or more. At the moment I haven’t the heart to read the twenty pages. Maybe I’ll start a new thread.

So I did what I normally do when faced with a problem like this. I went and got my lunch and ate it, along with some chips I’m not supposed to have. Through all this time, I set aside writing in favor of publishing. I’d rather be writing. But writing won’t necessarily lead to books in print, sales, and readers. So do the publishing thing I will.

Somehow I’ll get some help with this PDF conversion, and get it right. I suspect that in 2 weeks to a month I’ll be holding books in my hand and have them available to sell. And I’ll rejoice.

Danny Tompkins Short Stories, Documenting America, self-publishing, Writing

Summary of e-book sales and royalties

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Don’t be fooled by the title of this post. Nothing much has changed. Other than it’s July 25, and I’m already standing at my best month yet for both sales and royalties.

That doesn’t mean much of course, since I haven’t sold much at all. But so far this month I’ve sold 2 copies of “Mom’s Letter” and 3 copies of Documenting America. These sales have accrued $2.01 to my accounts at Kindle and Smashwords.

See, I told you these were not earth-shattering numbers. But the fact it’s still my best month so far. Previously my best month was 4 units sold and $1.68 in royalties accrued. So it is indeed a better month.

This is what the e-self-publishing experts say: More books on more e-reading platforms will result in more sales. That’s turning out to be true. In July I added “Mom’s Letter” to Smashwords. I’ve wanted to add Documenting America to it as well, but that’s a little more involved as I have to create an electronic Table of Contents. That’s not difficult; it just takes time. Maybe I’ll get a little time to work on it tonight.

That brings my total sales to 8 of “Mom’s Letter” and 7 of Documenting America. My accrued revenue stands at $6.28. That’s over five months for the former and less than three for the latter. I would love to have more, and I’d hoped the increase would come quicker than this, but I’ll take these for now, considering how little time I’ve put into promotion.

But, today I had a big surprise. I have three sales reports I can check: sales in the USA Kindle store, sales in the UK Kindle store, and sales in the German Kindle store. Normally I only check the USA one, but today I checked the UK, and discovered I have one sale of “Mom’s Letter” there in July! Surprise surprise. I earned 0.22 Pounds Sterling for that sale, which will work out to $0.35. I’m not quite sure how that gets accumulated and paid out, but it’s there in the record as a sale. I’ll take it.

So, I’m on a roll, albeit a very small and slow roll. I really need to get Documenting America up on Smashwords, and find something else to publish. Doctor Luke’s Assistant is more or less ready to go. I could probably have that on Kindle in a week and on Smashwords in two. I also still have to do the work needed to get Documenting America on CreateSpace, so that I have a physical book for sale. I don’t want to do a lot of promotion before having the physical book for those who don’t want an e-book. Then I’d better get busy finishing In Front of Fifty Thousand Screaming People so that I can slide over to another volume of Documenting America. Or maybe get serious with The Candy Store Generation.

That’s a plate full. Oh, well, better to have ambitious goals than to sit and watch TV all night.

self-publishing

I am my own Chief Marketing Officer

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Michael Hyatt, chairman of Thomas Nelson Publishers, recently posted to his blog: Four Reasons Why You Must Take Responsibility for Your Own Marketing. The post has generated over 200 comments, including mine.

I want everyone to know that I embrace the concept that an author must participate, even lead, in their own marketing effort. That doesn’t mean I like it, or want to do it. But do it I will.

It’s difficult to lose the training of my upbringing. We were taught that blowing your own horn was a bad thing. “Don’t brag” was one way it was put. “He that exalts himself will be humbled” was how a Higher Power put it, and one of the few biblical things repeated in the family. Heck, in Miss Dudley’s class in 4th grade I was nominated for room president. I voted against myself, and Susan Ehrens won by one vote. Granted, 4th grade class president is not a position of immense importance, but hopefully you get the idea.

So how’s a body trained to be humble, to stay in the background, to let others call attention to you ever going to break through the marketing wall? Darned if I know. They say to start a blog. I did that in December 2007, and have achieved 14 followers and an average of 400 non-unique page views per month. Those are pretty poor number. Obviously I’m doing something wrong there.

They say to join Facebook and other social media. So I joined Facebook, and have a little over 100 friends. I started a Facebook fan page earlier this month. At least, I guess that’s what I started. Actually my son created it for me. I still haven’t figured out the difference between a Facebook account and a Facebook fan page. I have 6 people who “liked” my page—does that mean 6 fans? And, there’s a button for me to like it. Is it against my training to like my own page? What will that look like to others who check to see who the 6 7 are who like my page?

They say join Twitter and gain a following. Haven’t done this yet. Twitter is blocked at the office (where I’m typing this). At home on week nights I have two hours of writing time, unless I totally ignore my wife and limit myself to less than 6 hours of sleep, in which case I can squeeze in four a week night. Saturdays require lots of home maintenance stuff and leaves little quality time of brain and body function for writing. Sundays might give me six hours, again with some loss of interaction with the wife. How in the world could I find time for meaningful Twitter work?

They say start a personal e-newsletter, describing your writing work and the items you are working on or have available. Give something away to everyone who subscribes to it. You get their e-mail address, send out a newsletter with some regularity, and hope some of them buy your new works when you announce them. See the time factor in the previous paragraph.

This probably sounds like a rant, and I suppose it is. How does a working, commuting author find time to both write and market? I haven’t found the balance yet. Maybe if I dug ditches all day I might find brainpower available in the evenings, but I work with my brain, and often those two hours are difficult to make productive.

What do you think? Any suggestions for how an author with a full-time job and home and family responsibilities can be his own Chief Marketing Officer?

Fifty Thousand Screaming People, poetry, self-publishing

Stewardship of my Writing Time

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I posted recently that I was going through a dry time, not writing much. I also mentioned that the main creative things I wrote during this time was a haiku. The inspiration for this was the blizzard we had last winter. Early the morning after went out in the sub-zero temperature to shovel 16 inches of snow. I wasn’t going to work that day, and my truck was parked up the hill, not in the driveway. But I woke up that day to a glorious sun. Past observation has proved that the sun’s radiant energy will melt the residual sheen left on the driveway after shoveling, even in very cold temperatures. An amazing thing, radiant energy.

So I shoveled, taking frequent breaks due to the depth of snow. As the sun rose high enough, I noticed that ice or snow crystals were fluttering in front of it. The air was so cold (somewhere around -12F) that the little moisture in the air was condensing. Enough to have a few crystals or flakes, not enough to be called precipitation. The line “ice crystals flutter” stuck in my mind, and I realized it would make a good line in a haiku. As I shoveled I worked on it, but the full thing didn’t gel.

Over the last four months I kept coming back to it, convinced a short poem was begging to be released. Finally last weekend it gelled. The impetus for that is an anthology being put together by some Missouri writers groups to help replenish school libraries damaged in the Joplin tornado. They want short stories or poems concerning storms, any type of storms. That was a good motivator to get quiet for a while and finish my haiku.

What about my writing time in general? Yesterday evening went well. I began work on the next chapter of In Front of Fifty Thousand Screaming People. I think I had less than five hundred words of text added, but at least I sent some words from brain to keyboard to hard drive. I figured out how I want to approach the chapter. I also brainstormed the next chapter, running scene and dialog through my mind.

I guess because the haiku captured my mind for a while, I went to Absolute Write and critiqued three poems. None of them took very long to do, maybe ten minutes each, a little more for the villanelle. Here are the links to those citrus (password is “citrus”):

“Uke’s Lament” (ninth post)

“Malicious Intent” (second and eight posts)

“My Fingers Softly Upon Your Cheek” (second post)

These are not earth-shattering creativity, but they keep my mind engaged.

Of course, since a writer is supposed to be their own best marketer. And a self-published writer is their own publisher. So part of my time must be dedicated to these. Today has included some marketing brainstorming. Tonight, after our BNC Writers meeting, might involve some more research for publishing with SmashWords. I’m close to completing my review of their Style Guide, after which I can begin to upload my two e-books to that sales platform.

So all in all, not bad with my stewardship of time. Still have a way to go before I can claim to have my act together, however.

self-publishing, The Candy Store Generation, Writing

The Candy Store Generation

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To have a successful self-published e-book (“successful” meaning good sales), what you need, according to Joe Konrath, are:

  • a great book,
  • a catchy title
  • a dynamite cover,
  • good promotion, and
  • a body of work that builds on itself.

Even while I cling to the dream of having something published through a traditional publisher, and do some things to go down that road, I’m looking for the next thing to self-publish. What that next thing should be finally came to me on Memorial Day.

Why not write The Candy Store Generation? I first thought of this during the 2000 election, watching the first presidential debate between Bush and Gore. They argued about how to spend a budget surplus expected to be 1 trillion dollars over the next ten years, a result of five years of Republican-led Congresses. It struck me that they sounded like children in a candy store who were given an unexpected windfall from daddy.

But it also struck me that these political animals, children of political families and of privilege, were simply reflecting what America had become. By 2000 the majority of Congress had flipped from what Brokaw called The Greatest Generation to the Baby Boomers. The Boomers were now calling the shots. The Boomers made up a huge voting block. I’m one of them, and I see things in the majority of my generation that bode poorly for our nation.

I let the idea gestate for some time, and in 2009 I wrote four blogs on friend Chuck’s blog, “The Senescent Man’. I won’t say I wrote them to rave reviews, because they generated no comments. I also rushed them a bit, and didn’t develop them for the blog as much as I should have.

Last Monday I decided that I should try to expand them into what I wanted to do. I don’t have a complete vision for the book yet, but I don’t see it as a long book. Maybe 10,000 to 20,000 words. It will mainly explain what I see are the bad results of Boomer leadership in virtually all areas of American life. I’ll also discuss some of the why—from my perspective—the Boomers became what we became. It will be a book mainly of my opinions, with some research, but not a whole lot.

On Tuesday night I went to the old blog posts and dumped them into a MS Word document. It begins as a little over 2,000 words. So I’m already 1/8 to 1/4 done. The smaller word count isn’t much of a book, so I’ll probably go for the longer one. I have to get the full vision first, and an outline, and maybe couple of chapters done before I decide.

The good news is that I don’t start with a blank sheet of paper. I start with a concept that has been fermenting in my gray cells for a decade, and which saw the light of Internet day in small part. The blank sheet of paper is the hardest part of writing anything, it seems. Once that is overcome, it’s all downhill. I remember the comic strip “Shoe”. The editor asked the writer, “Is the article done yet?” to which the writer replied, “90 percent.” He then trudged back to his littered desk, rolled a blank sheet of paper into his typewriter, and said, “The white part.” I’m past that. May The Candy Store Generation come to fruition.

self-publishing, Writing

On Royalties, Accounts Receivable, and Holiday Weekends

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This morning I decided to finally create a spreadsheet that will track my e-book sales royalties. Now, one of the benefits of e-self publishing (eSP), at least the Kindle variety, is that you know exact sales figures in real time. Payout is only when you accumulate $10.00 in royalties, and there’s about a 30 day wait after that.

Compare that with traditional publishing, however. There, I’m told, the sales figures are more or less hidden, the royalty statements are advanced math, and the delay in payment is six to nine months. So the e-book royalty situation is much, much better than for traditional publication.

So far I’ve sold 3 e-copies of Documenting America and 4 of “Mom’s Letter.” My accumulated royalties are $2.70, rounded off and including any fractional cents for each sale. I guess I don’t know what Kindle does with those fractional cents, but I assume they accumulate. So I’m way far away from reaching payout. Obviously too I haven’t generated any buzz yet through limited promotional efforts.

At Suite101.com, I have accumulated $5.47 of ad-share royalties. We are experiencing hard times at Suite, due primarily to changes in the Google search algorithm that has de-rated the site, resulting in drastically lower page views with resulting drops in ad revenue. Except for two big days this month, I typically earn less than 10 cents per day. Of course, I haven’t added any articles there since February. I expect that to change this weekend, as I have a couple planned.

A positive thing is my accounts receivable. Buildipedia.com published my latest article yesterday: Asphalt Pavement solar Collectors: The Future is Now. That earns me $250. Also yesterday I submitted my next article for Buildipedia, a feature article on erosion control from construction sites. Once that is accepted and published, I’ll have another $250 earned. It’s possible they won’t accept the article (unlikely; they haven’t rejected any yet), in which case I’ll earn just a kill fee. So all together my accounts receivable for writing work stands at $508.17. Not bad.

Which leads me to Memorial Day weekend. I’m looking forward to the three days. We have nothing planned. Our children are together in Oklahoma City right now, son having driven there from Chicago to see his newest nephew for the first time. We’ll be in Bella Vista, chilling, maybe grilling, doing yard work, reading, writing—at least I’ll be writing, cleaning, de-cluttering. Normally my writing desires always exceed my productivity for these weekends, but it’s good to dream and plan big. This weekend I hope to:

– Upload corrections to Documenting America, and upload the professional cover my son created for me.

– Get started with SmashWords and upload both Documenting America and “Mom’s Letter” there.

– Get started with CreateSpace and upload Documenting America there.

– At least look into Pubbit, and maybe upload both e-books there.

– Possibly register a writer’s web site and begin work on it.

– Work some on the passage notes to A Harmony of the Gospels

– Type edits to In Front of Fifty Thousand Screaming People, including one chapter written in manuscript, and maybe add one more chapter.

– Write/submit two articles to Suite101.com.

As I say, that might be more ambitious than practical. I’ll report back after the weekend on what I actually accomplished. Oh, and maybe I’ll be able to write a few blog posts and schedule them to post at future dates.

Danny Tompkins Short Stories, self-publishing

What One E-book Sale Can Do

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Actually, it was an e-short story sale. Yes, yesterday I sold another copy of “Mom’s Letter” on Amazon Kindle. That puts it up to 4 sales since I published it in mid-February. I did a little promotion on it today, both on Absolute Write and at the Suite101 forums. I don’t know where the sale came from, and no new review has yet shown up. I’m happy for it, and for the 34.65 cent royalty I’ll earn–if I ever make payout, that is. I’ll make payout, I have no doubt about that. It’s mainly a question of whether it will be on this side or the other side of the next New Year’s Day.

What are the impacts of this sale? The book ranking of “Mom’s Letter” skyrocketed from something below 300,000 (hadn’t checked for a while) to 45,632. At least a 260,000 place jump from one sale! That tells me that 260,000 other e-books haven’t had a sale recently. I don’t know how the Kindle rankings work. Are they cumulative since publication? Are they based on the last 30 days? Last 7 days? I haven’t figured that out yet, though I haven’t tried very hard to figure it out. I suspect it’s based on sales in a recent time period. That means 45,632 e-books have had at least 1 sale during that time period. Since the Kindle Store has some million or millions of books available, that means many, many, many had no sales in that period. Welcome to the world of self-publishing.

Another impact is promotion. This demonstrates how important promotion is. A simple link posted to a forum can generate a sale. It might be a sympathy sale, given that I mentioned how sales were lagging, but a sale is a sale. Actually, I don’t know if the sale came from my post. One gal responded to my post saying she would tweet it for me. But since that tweet (if she did it; I don’t tweet to check on it) came as a result of my forum post, that forum post should at least earn an assist. So I guess I should bet busy and promote some more.

What about the impact on my psyche? It’s not as great as the third sale was, nor the first two way back in February. Self-sustaining sales, not directly attributed to promotional efforts, might give me a bigger morale boost. But if I have to make two Internet posts to generate one sale…well, seems like a lot of effort for 35 cents.

But I am a little more encouraged to go ahead and complete the editing round currently in progress on Documenting America. I have four more chapters to read, and then fifteen chapters of edits to type. I’m not really finding much. I had a few embarrassing typos, a few not so embarrassing, and a couple of places where my wording could have been clearer. Nothing much, really. I hope to have the improved, artistically-designed cover available in a day or two, and it would be nice to have the text edits available at the same time, do the re-up-load in one shot instead of two.

Any encouragement is good. May the sales continue.

Engineering, Health, self-publishing, Suite 101

Things I Don’t Understand

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How my blood sugar can be 122 before a late supper, 127 at bedtime (3 hours after supper), take a higher Lantus dose as recommended by the doctor, do nothing for the next 5.75 hours but sleep and pee (not at the same time), and have my morning blood sugar 165. What’s going on? Do I have a very slowly acting metabolism? Did I have a stressful dream I don’t remember?

Why the note I just posted to Facebook shows up on my profile but not in my news feed.

Why Google chose to de-rate Suite101.com in their last algorithm update, so much so that I make almost nothing there now.

Why I procrastinated getting abstracts in for the Feb 2012 erosion control conference so that now I have only two days to get ’em done.

Why this company I work for (actually just the chairman) thinks I can write a bio paragraph for some project they are going after without knowing anything about the project or the form of the proposal.

Why my e-short story and e-book have each sold only three copies. Actually, I know the why to this one: the lack of promotion to make them stand out from the Kindle clutter.

Why I still have that desire to be published by a traditional publisher, knowing the odds of that ever happening.

Why almost no one in my family give a rat’s whisker about anything I write.

Why my rheumatoid arthritis seems to be getting worse as I lose weight.

Why my beta readers totally failed to do what they said they would do on Documenting America. I had zero beta reader response before I went to e-publish.

Why I can’t concentrate on engineering today.

Danny Tompkins Short Stories, Documenting America, self-publishing

"Documenting America" Kindle e-book for Sale

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So Sunday I uploaded it. Twenty-four hours later they said it was accepted for publication. Another twenty-four hours and it went live, for sale at a bargain price of $1.25. Do I sound like a shameless self-promoter?

Here’s the link:
Documenting America, Volume 1

So far I have two sales! One coming from my Facebook announcement, and one from my announcement on the Suite101 forums. I’ll probably do more promotion for this than I did with “Mom’s Letter”, and see if that results in better sales. A 40,000 word book for $1.25 will seem like a better deal than a 1850 word short story for $0.99. That might help sales. I wonder, too, if the recent taking out of Osama bin Laden will result in a surge of American nationalism, which in turn might help sales. I don’t say that I’m hoping his death feeds my sales, just thinking out loud at what the possible reaction of the American buying public might be.

I still have so much work to do. I have to figure out how to get a properly formatted Table of Contents for the book. I have to get it—and “Mom’s Letter”—formatted for and uploaded to the SmashWords distribution platform. And I have to get DA formatted though CreateSpace to have a print-on-demand book for sale.

But I’ll take an evening to enjoy the moment, and dream a little.

Documenting America, Essential John Wesley, self-publishing

So Little Progress on a Weekend

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Saturday just past dawned clear, but went cloudy quite fast. Then the sun broke through. I was up around 8:30 AM, as usual for a Saturday. Read my devotions, then went outside for my normal yard work. The sun was out, then behind clouds, then out again. The wind blew in gusts, then it was dead calm, then it blew again. I did such minor things as clean a little in the garage, then pick up sticks from the front yard (a rock yard), then pull weeds from the front yard. Then I was ready for my weekly sawing on the downed tree on the wood lot next to us.

Prior to my current health kick, improving both weight and blood sugar, I was lucky to be able to saw one section from this tree. The diameter is only 8 inches or so where I’m sawing. Then, two weeks ago, I was able to saw two sections, and felt good at the end. Saturday I decided to shoot for three sections, which would finish the tree. And I was able to do it, feeling at the end that I could have done another if I wasn’t down to the stump. That was such a good feeling: to finish the tree, and to see my arm strength and stamina built up from even a month ago.

So then it was inside to see what else I had to do and to write. I pulled up my latest Documenting America file, and decided to have one more go at the Introduction. I knew I needed to add something about how I came to select the documents included in the book. So I did that, then went on to some work on Essential John Wesley. Two hours later I found it was time to head to Wal-Mart for the weekly acquisition of groceries.

Saturday evening was devoted to my Wesley studies, as well as preparing to teach Life Group on Sunday. The Wesley reference book I have out on inter-library loan was due Monday, and I was determined to get my $2.00 ILL fee’s worth. So I read through the slim book again, taking some different notes. This continued into Sunday. To make sure I “got my money’s worth,” I wrote a review of that book for this blog, and posted it Saturday. I may have spent too much time on the slavery writings of Wesley, but I consider the research not only for EJW but also for future articles or essays.

Sunday afternoon I went through the work of formatting and uploading Documenting America for and to the Kindle Store. It’s there, not live yet (as of this writing), but in the review queue. Should go live Monday evening or sometime on Tuesday. I still don’t have a decent cover, so I’m just using the one I developed with my limited graphics skills. But I can change the cover at any time, so I decided to upload. Upon review I realized the spacing in the Table of Contents was messed up, but I decided to run with it. The Kindle uploading software allows for a separate TOC upload. Somehow I sensed that wouldn’t be easy, so I decided to put it off.

Sunday evening was devoted to Wesley studies, in an old article I found about him as a literary man, and in his journals. That meant I did not do any writing in the Wesley book. That gave me a feeling of lack of accomplishment. All together, this weekend I wrote less than 1,000 words, including the blog post. I need to get in 3,000 on the weekends to have a prayer of ever finishing anything. Other things I wanted to do was to look into Amazon’s CreateSpace, to have a physical book for Documenting America. I have a feeling it’s not too difficult. I also wanted to look into the Barnes & Noble e-book tool, and SmashWords, so as to have my stuff available on multiple e-reader platforms. Alas, I didn’t get to any of that.

Why is it so difficult to make writing progress on the weekends? With Saturday evening and Sunday all day being rainy, I couldn’t walk, so I had plenty of time to write. Yet production was minimal. All I can do is try harder in the future.

Oh, and I was right about creating a TOC for Kindle. Just did some research into it, and it involves HTML code—simple stuff I think, if any HTML can be considered simple. Well, I’ll let the book get up, then see what I can do.