Working Through Adversity

So I arrive at home last night, knowing I would have to fix supper, but I decided to sit a few minutes before starting it. I sat in my reading chair, leaned back, put my arms behind my head, and realized the air blowing on my arms from the AC duct was not as cold as it ought to be. I checked the thermostat/thermometer—it was 82 degrees with the thermostat set on 77. Some was amiss.

The inside air handling unit was working, but the outside compressor wasn’t. I checked everything I knew to check, and couldn’t find the problem. So I shut it off, we turned on some fans, I cooked supper, we ate, I went out and looked for ripe blackberries (finding none, the bushes nearest the house being either past prime or still red), and I headed to The Dungeon, with its coolness and Internet.

The coolness was nice, but the Internet was down. A call to Cox resulted in the message, “I see there’s a service outage in your area; technicians have been dispatched.” So, we went to The Dungeon, but watched an episode of Battlestar Gallactica instead. With an interruption for a long phone call, that brought us to 10:30 PM. By then the Internet was back, but that left too few hours to do much except check e-mail. No real time to do the writing tasks I had planned for the evening.

Which was too bad. I had a lengthy writing to-do list. I was going to go to the old computer, just back from the shop, and back-up recent work by e-mailing them to myself. Then I was going to go to the new computer and download those items (I’ve never been able to set up our home network) so I’d have them in three places, or five if you include the mail server and my hard drive at work. I was also going to begin the process of uploading my two e-books to SmashWords, which includes some exacting formatting. Couldn’t do the things I wanted to do, so didn’t do the others.

Today is looking better. The AC dude will be there sometime today, maybe before noon. The Internet was restored. Tonight looks to be an evening of accomplishment. As I’ve written before, however, it seems that whenever I begin to ratchet up my writing activities, adversity pays a visit. I went to the writing conference, and a two week dry time followed. I pull through that, and can’t do what I planned to do on the computer. I have a ton of personal items to attend to.

Last night I probably should have done some kind of writing on the computer or in manuscript. I could have worked on the next chapter of In Front of Fifty Thousand Screaming People, and have merged the files later. I could have worked on part of a subject that came to me over the last few days for inclusion in The Candy Store Generation, and merged the files later. I could have worked on the proposals for the John Wesley writing series and the genealogy article series, both of which have finally started to come together in my mind and are about ready for making tangible. But that wasn’t what I’d planned to do last night, and I just didn’t feel like changing my plans. Oh stubborn me.

Somehow I’ve got to find a way through adversity to productivity. To embrace flexibility a little more. To have some back-up tasks planned for those times when it just doesn’t work out to work on the urgent or the necessary. Hopefully I’ll get there.

I am my own Chief Marketing Officer

Michael Hyatt, chairman of Thomas Nelson Publishers, recently posted to his blog: Four Reasons Why You Must Take Responsibility for Your Own Marketing. The post has generated over 200 comments, including mine.

I want everyone to know that I embrace the concept that an author must participate, even lead, in their own marketing effort. That doesn’t mean I like it, or want to do it. But do it I will.

It’s difficult to lose the training of my upbringing. We were taught that blowing your own horn was a bad thing. “Don’t brag” was one way it was put. “He that exalts himself will be humbled” was how a Higher Power put it, and one of the few biblical things repeated in the family. Heck, in Miss Dudley’s class in 4th grade I was nominated for room president. I voted against myself, and Susan Ehrens won by one vote. Granted, 4th grade class president is not a position of immense importance, but hopefully you get the idea.

So how’s a body trained to be humble, to stay in the background, to let others call attention to you ever going to break through the marketing wall? Darned if I know. They say to start a blog. I did that in December 2007, and have achieved 14 followers and an average of 400 non-unique page views per month. Those are pretty poor number. Obviously I’m doing something wrong there.

They say to join Facebook and other social media. So I joined Facebook, and have a little over 100 friends. I started a Facebook fan page earlier this month. At least, I guess that’s what I started. Actually my son created it for me. I still haven’t figured out the difference between a Facebook account and a Facebook fan page. I have 6 people who “liked” my page—does that mean 6 fans? And, there’s a button for me to like it. Is it against my training to like my own page? What will that look like to others who check to see who the 6 7 are who like my page?

They say join Twitter and gain a following. Haven’t done this yet. Twitter is blocked at the office (where I’m typing this). At home on week nights I have two hours of writing time, unless I totally ignore my wife and limit myself to less than 6 hours of sleep, in which case I can squeeze in four a week night. Saturdays require lots of home maintenance stuff and leaves little quality time of brain and body function for writing. Sundays might give me six hours, again with some loss of interaction with the wife. How in the world could I find time for meaningful Twitter work?

They say start a personal e-newsletter, describing your writing work and the items you are working on or have available. Give something away to everyone who subscribes to it. You get their e-mail address, send out a newsletter with some regularity, and hope some of them buy your new works when you announce them. See the time factor in the previous paragraph.

This probably sounds like a rant, and I suppose it is. How does a working, commuting author find time to both write and market? I haven’t found the balance yet. Maybe if I dug ditches all day I might find brainpower available in the evenings, but I work with my brain, and often those two hours are difficult to make productive.

What do you think? Any suggestions for how an author with a full-time job and home and family responsibilities can be his own Chief Marketing Officer?

Stewardship of my Writing Time

I posted recently that I was going through a dry time, not writing much. I also mentioned that the main creative things I wrote during this time was a haiku. The inspiration for this was the blizzard we had last winter. Early the morning after went out in the sub-zero temperature to shovel 16 inches of snow. I wasn’t going to work that day, and my truck was parked up the hill, not in the driveway. But I woke up that day to a glorious sun. Past observation has proved that the sun’s radiant energy will melt the residual sheen left on the driveway after shoveling, even in very cold temperatures. An amazing thing, radiant energy.

So I shoveled, taking frequent breaks due to the depth of snow. As the sun rose high enough, I noticed that ice or snow crystals were fluttering in front of it. The air was so cold (somewhere around -12F) that the little moisture in the air was condensing. Enough to have a few crystals or flakes, not enough to be called precipitation. The line “ice crystals flutter” stuck in my mind, and I realized it would make a good line in a haiku. As I shoveled I worked on it, but the full thing didn’t gel.

Over the last four months I kept coming back to it, convinced a short poem was begging to be released. Finally last weekend it gelled. The impetus for that is an anthology being put together by some Missouri writers groups to help replenish school libraries damaged in the Joplin tornado. They want short stories or poems concerning storms, any type of storms. That was a good motivator to get quiet for a while and finish my haiku.

What about my writing time in general? Yesterday evening went well. I began work on the next chapter of In Front of Fifty Thousand Screaming People. I think I had less than five hundred words of text added, but at least I sent some words from brain to keyboard to hard drive. I figured out how I want to approach the chapter. I also brainstormed the next chapter, running scene and dialog through my mind.

I guess because the haiku captured my mind for a while, I went to Absolute Write and critiqued three poems. None of them took very long to do, maybe ten minutes each, a little more for the villanelle. Here are the links to those citrus (password is “citrus”):

Uke’s Lament” (ninth post)

Malicious Intent” (second and eight posts)

My Fingers Softly Upon Your Cheek” (second post)

These are not earth-shattering creativity, but they keep my mind engaged.

Of course, since a writer is supposed to be their own best marketer. And a self-published writer is their own publisher. So part of my time must be dedicated to these. Today has included some marketing brainstorming. Tonight, after our BNC Writers meeting, might involve some more research for publishing with SmashWords. I’m close to completing my review of their Style Guide, after which I can begin to upload my two e-books to that sales platform.

So all in all, not bad with my stewardship of time. Still have a way to go before I can claim to have my act together, however.

A Dry Time

That’s what it’s been in my writing life lately, a dry time. I’ve been on my own at home lately, with Lynda in Oklahoma City, helping our daughter while her husband was away. He came back late Saturday night, and Lynda will return home today or tomorrow. While she’s been gone, I’ve not done a lot of writing.

One excuse I had was the computer I normally work at was in the shop, to determine what the blue screen error followed by the black screen re-boot error was all about, and hoping it was salvageable. It has all my writing works on there. I have most of them backed up, but the latest things added to In Front of Fifty Thousand Screaming People and my Harmony of the Gospels I had not backed up. Also, my financial spreadsheets were on that computer. It wouldn’t be the worst thing to lose those, but I’d rather not lose them.

I wanted most to work on In Front of Fifty Thousand Screaming People, as of all the things I pitched at the Write-To-Publish Conference, that seemed to me to have the most potential. I could work on a scene or two somewhere late in the book, but I mostly wanted to add one more chapter consecutive to what I’ve done so far before sending it to agents and editors. Alas, I’m missing a chapter and a half in what I have backed up. I was supposed to get the computer back last Friday, then last Saturday, now today. The delays are not making me hopeful about recovery of my files.

Meanwhile, I have Lynda’s computer available, the one she never uses (instead using the laptop upstairs and avoiding The Dungeon entirely). I’ve used that to check e-mails and Facebook and blogs. On that I sent all my thank yous to the faculty and staff of the WTP conference. On it I did a lot of fine tuning to my writer’s web site. On it I made a number of posts to my Facebook author fan page. So the lack of a computer was not a true hindrance to writing.

So what did I accomplish these last twelve days while I was alone at the house, besides the things mentioned above? Here’s a list.

  • Organized my thoughts about how to restructure the John Wesley book into a series of study guides, as suggested by the editor for Wesleyan Publishing House. This included an outline of the series, as well as some work on which of John Wesley’s writings would be in some of the small group study books.
  • Researched SmallGroups.com, and downloaded and printed a study to use as a guide for how I might organize mine. I completed review of that one study last night; time to download another one.
  • Read a fair amount in John Wesley’s Letters, volume 4. From this I identified some things that are suitable for the Wesley books.
  • Completed a private critique of a short story for someone in BNC Writers, and began a second similar critique (almost complete).
  • Read a book self-published by a member of BNC Writers.
  • Did some research for The Candy Store Generation. Not a lot of research, but I developed a system for the subject I’m researching. It should go somewhat fast from this point on. At least I hope so.
  • Did a small amount of research for a future volume of Documenting America.
  • Completed a haiku that has been on my mind since February, and submitted it for inclusion in an anthology.
  • Registered for SmashWords, which publishes e-books to just about every e-reader platform, and markets to each of them. Downloaded and printed their style guide and have reviewed a little over half of its 87 pages. That sounds like a lot, but I should have been able to finish all of it in this time.

When I list it that way, it doesn’t sound so bad. But I know what I could have accomplished in a quiet house with no one to interact with except myself. I could have completed two or three chapters of FTSP. I could have typed actual outlines of the Wesley project. I could have written a couple of chapters of the next volume of Documenting America.

Well, I have no way of reclaiming the last twelve days, and find no reason to bemoan the progress I didn’t make. Better to be thankful for the progress I did make, and do better the next twelve days. Writers group is tomorrow evening, so at least I have a focus for the next couple of days. And maybe I’ll get the computer back this evening, with its new hard drive cloned from the failing one.

Conference Assimilation: The Thank Yous

At every conference I’ve been to—well, at least the national ones—they suggest that attendees send thank yous to faculty and staff with whom they interacted. I think that’s a good idea, and have done so after prior conferences. For the Write-To-Publish Conference, the organizers made this easy by providing a sheet that had all faculty and staff listed, including e-mail addresses.

Now, I admit to in the past never having been a hundred percent faithful in this. I always started the process with good intentions, but then trailed off as life and other conference assimilation activities got in the way. I generally did the most important thank yous first, and never made it to completion.

Not so this time. I suppose my computer woes, and not being able to begin work on the various writing pieces that will be part of conference follow-up, gave me the time and focus to write all the e-mail thank yous. I finished that process Wednesday night. By my count it was twenty-two e-mails. A few of these were to fellow attendees who asked to see some of my works, or who might be interested in a collaboration.

So this is a good feeling. None of these e-mails were submittals of material requested by agents or editors. That comes later—hopefully not too much later.

Why do this? Not to curry favor. It’s a simple matter of kindness and professionalism. I have done that from time to time after engineering conferences. I suspect the organizers of any conference, who have just been through a stressful period or preparation and then the actual carrying out of the conference. They know all the things that went wrong: the faculty member whose plane was late and so they needed a ride from the airport and still missed a class or appointments; the credit card processing machine that broke down at the conference bookstore; the construction in progress at the conference facility that caused a slightly different foot traffic pattern to be needed every day; etc. I suspect a little thank you goes a long way for them.

Conference Assimilation: The Appointments

One reason writers go to conferences is appointments with editors, agents, successful authors, and other faculty. WTP is no exception. The conference did not begin with an introduction of the faculty and staff. You had to have done some homework and figured out from their websites what each faculty member was there for, and which ones were editors or agents.

Based on this homework, I decided to try to schedule 15 minute appointments with two editors. Full-conference registrants were allowed two appointments. More could be scheduled at certain times on succeeding days provided the time slots were not filled. At 8:00 AM on Wednesday morning was a conference ritual I call “crashing the boards”, as we gathered where schedules were posted on the wall, and reached and stretched to write our names on the preferred agent, editor, or writer schedule. I got appointments with my two targets, for Friday afternoon.

Why did I chose to meet with agents when I’ve decided to self-publish? I guess I still hold out some hope that I can get a contract with a legacy publisher, and so am willing to give it another couple of tries. But, as for other appointments, if I could get them, who to try for?

The panels helped. On Wednesday a panel of magazine editors discussed what they wanted to publish, why they were there. I had not planned on pitching to magazine editors, but three on the panel had things I could pitch to them. When the time came on Thursday when we could sign up for extra appointments, I signed up for two. Then the book editor panel on Friday showed me I should try to get one more appointment, with a certain editor. Again I pounced on the boards, and got the fifth appointment.

As I mentioned in a previous post, on Friday I hung out in the appointments auditorium rather than attend electives. By doing this I was able to have an unscheduled appointment with an agent who had a hole in his schedule—not to pitch to him, but to get his advice on what to do with Father Daughter Day. That made six appointments in all.

Here’s who I met with.

– Rowena Kuo, publisher of a relatively new publisher of magazines and books. I pitched a short story and a series of magazine articles to her.

– Craig Bubeck, of Wesleyan Publishing House. I pitched my Wesley writings project to him.

– Sarah McClellan, literary agent. I pitched Doctor Luke’s Assistant and Father Daughter Day to her.

– Mary Keeley, literary agent. I pitched Doctor Luke’s Assistant and Father Daughter Day to her.

– Ramona Tucker, of OakTara Publishers. I pitched Doctor Luke’s Assistant and Father Daughter Day to her, along with Documenting America

Terry Burns, literary agent. I spoke with him for only five or ten minutes, and only about Father Daughter Day.

So, that is my stewardship record of appointments at the WTP Conference. I believe I did well, in timing when I crashed the board and in those I was able to meet. I’ll have more specifics in a future post.

Conference Assimilation: The Electives

When continuing classes were not in session, electives were being held. These were a series of unconnected, one hour classes, about virtually anything related to writing or the publishing industry. Having attended five conferences before this, I’ve sat in on quite a few electives. This year I did so on three.

The first, Wednesday afternoon, was “Building A Winning Marketing Plan” taught by Carla Williams. Carla is with a self-publishing company, Winepress, that does a quality job with the books it publishes. However, Carla threw me for a loop with her statements about how much we should expect to have to spend to market our book. She said if you have 40 hours a week to put into marketing your book, you should only have to spend $5,000 or so on marketing. It spiraled up from there: the less time you had to spend, the more money you should expect to spend on marketing.

I thought, I should just quit right now. Unless God drops thousands of dollars in my lap, I’m never going to have that type of money to spend. I think I didn’t concentrate as well after that. I was probably in the wrong class. What I needed was “Ten no-cost or low-cost things you can do to market your book,” or something like that.

The next elective I attended, Thursday afternoon, was “Writing Great Discussion Guides.” As I’ve been doing a lot of this over the last two years, I thought this would be a good class to attend. It was taught by Sam O’Neal, an editor with SmallGroups.com, an arm of Christianity Today. Sam gave some excellent tips on how to frame questions, and what type of questions to avoid. He did not, however, include anything on what makes a good small group study. What types of lessons? How long should they be? What about separate class book and leader book? I suppose these will be in a class titled, “Building a small group study from scratch,” of some such title.

Later on Thursday I attended “Meeting the Media,” taught by Mary Byers. She is a magazine editor, and has been in the writing business for a while. This was a worthwhile class, but I felt it was a little off topic per the title. It was more about how to get the media’s attention—that is, how to choose what to write about so that the media will take notice of you. I’m not complaining, for Mary gave us some good information. But I was a bit disappointed.

I did not attend any elective classes on Friday. I had two appointments with agents in the afternoon, my two main appointments, and then I was able to schedule a third, with an editor. I was also wanting to speak with another agent about one of my projects—not that he would represent me for it, but I was advised that he would be able to advise me about submitting it. I could have squeezed in attendance at one or two electives, though I would have had to pop in and out due to my appointments, but I chose to just hang out in Barrows Auditorium and do some journal writing between appointments, as well as discuss things with fellow writers.

So, herein I present my stewardship of my time, as far as electives are concerned. Hopefully I used the hours well, and took something away from them.

Conference Assimilation: Rusty Wright on Reaching Non-Christian Audiences

The Write-To-Publish Conference schedule included, as have all major Christian writers conferences I’ve been to, a continuing class—that is, a class that is taught over several days. The WTP ones covered all four days of the conference, amounting to five hours of class time.

The one I chose to attend was “Effectively Communicating Christ to non-Christian Audiences”, taught by Rusty Wright. I hadn’t heard of Rusty before, which speaks more about my lack of knowledge than his notoriety. He’s been on the lecture circuit, speaking at conferences, and writing articles for a long time. I just haven’t happened to cross paths with him. A big concern of his is that Christian writers need to branch out from writing only for people who are already Christian to people who are not. It takes a different approach.

The first day he talked about figuring out about who your audience is. What motivates them? How do they want to be entertained? What are their goals, hopes, fears, desires? This really isn’t much different from what we should be doing for any audience, but we don’t often do it. Or, when deciding to write something to reach non-Christians, we don’t adjust our writing style to really reach them.

An example of an adjustment we have to make to change our vocabulary. When writing for a Christian audience we use what he calls “Christianese”, the vocabulary of the church. Just how much we use this can be hidden from us. When writing pieces in which we want to reach those who want nothing to do with the church or their Jesus, we need to carefully consider every word used, and strip away all language that will even not be easily understood or will be off-putting.

On the third day Rusty told us about using humor. It’s a universal technique. Almost everyone likes to laugh, regardless of their spiritual beliefs. Why not use humor in writing and speaking, and sprinkle in the Christian message through that humor. He gave many examples he has accumulated over the years. As I am not a naturally humorous person, this will likely be difficult for me. Still, it’s a good technique and I need to expand my writing abilities to include it.

Rusty gave examples from his writings of pieces he wrote that went into secular magazines, yet included a small pro-Christian message of some type. usually these were subtle and short, though at times longer and more overt. He gave us links to his website where he had examples shown. In some cases, an article he wrote for some newspaper was picked up and republished, with or without permission, in a dozen other publications. His message went out.

I found this class to be useful, and a good use of my time at the conference. I’ve passed up these type of classes before, not because I didn’t want to take them, but because I had many things I needed to know and lots of choices. Finally the right time and mix of classes came along. I have some good notes and handouts to review. Hopefully I will be able to put some of this into practice soon.

Conference Assimilation: Doc Hensley Speaks

The keynote speaker at the Write To Publish Conference was Dr. Dennis Hensley, director of the professional writing program at Taylor University, Ft. Wayne IN. This is not a well-known university, and I suspect Doc Hensley is not a household word in the USA, but he is well-known in Christian writing circles, and his program is highly thought off.

This is the third time I’ve heard him as keynote speaker at a Christian writers conference, including at this very conference in 2004. So I was a little worried that he would speak one of the same keynote addressed I’d heard before. Not that I remembered all of them so well that I couldn’t stand to hear them again, but it was a concern.

However, Doc Hensley gave a different speech than at any of the other times I’d heard him speak. He talked about being a writer, rather than writing what you want to write. He told of a time a couple of decades ago when he learned that romance novels were selling well, and gaining more and more market share. He did not feel particularly called to write romances, but he said, “I am a writer,” and began writing romances under a pseudonym. Not sure how many he wrote, but all sold fairly well.

Then he told about another time, when someone needed a certain type of article—or maybe it was about a subject he didn’t normally write on. But he said, “I am a writer,” and wrote the article and received payment.

His point was to diversify. Find out what type of writing is needed, and fill the void with your writing. This somewhat flys in the face of the conventional wisdom one hears at these conferences, that finding a good niche/genre and staying in it is the best thing. Your fans will want to have more of the same type of writing. So if you are writing thrillers, the conventional wisdom goes, don’t shift to cozy mysteries and expect your audience to embrace your new book. If you write romances don’t add horror to your portfolio.

In this conventional wisdom, diversification using pseudonyms can help, but can also distract you from writing the next book in your primary genre that your fans are clamoring for. Instead of two books in genre a year, you might only produce one, leaving fans disappointed.

Of course, you actually have to have fans for this to be a concern. I’m a ways from that at this point. I think Doc Hensley’s advice is good. Since I happen to have been doing that already, of course I’d think it good. I guess I’ll continue to write engineering articles and environmental articles and the occasional poetry article, even while trying to finish In Front of Fifty Thousand Screaming People and e-self-publish Documenting America and add the next volume to that genre and perhaps add the occasional poem to my portfolio.

Somewhere, sometime, something is going to click.

Writers Conference Aftermath: Accumulation

Last week, from Tuesday evening through Friday evening, I attended the Write To Publish Writers Conference, held on the campus of Wheaton College in Wheaton, Illinois, a western suburb of Chicago. This is the second time I’ve been to this particular conference, the previous time in 2004. I would not have been able to attend except for receiving a Cec Murphey scholarship, one of eight members of The Writers View 2 e-mail group to receive one. We stayed in a college dorm, ate at the college cafeteria, and had our meetings in the Billy Graham Center, also part of the college.

On Tuesday evening the scholarship recipients met in the dorm lobby, then ate supper together. One of the eight was due to come in late and we didn’t expect her; another arrived in time but didn’t find us. Some combination of us then ate together most meals together, though also took time to network with other people.

Years ago I read a health book Fit For Life by Harvey Diamond. In it he talked about our bodies going through three phases in the typical diurnal cycle: accumulation, assimilation, and elimination. All three processes are at work simultaneously, but each of the three also has its dominant part of the diurnal cycle, overpowering the other two during that time.

This conference was the assimilation phase for this writer, and I suspect for others as well. For three days the hours were full of editorial panels, keynote addresses, continuing classes, electives, critique groups, fellowship, meetings with editors and agents, impromptu meetings with all parts of the writing business, and commiserating at the difficulty of becoming published by a traditional publisher—at least as far as books are concerned. And each day included a time of worship, for this was a Christian writers conference.

I took the continuing class on sharing Christ with non-Christian audiences. This was somewhat by process of elimination, as I’d taken some of the other continuing classes before. However, since I intend for most of my writing to be for the general market, not the Christian market, I also felt this class would be important to me. The instructor was Rusty Wright, whom I had not met before. An excellent teacher, he suggested several things I hadn’t thought of before. On Friday he covered how to use humor. About half of that day was concerning writing, half speaking. It was all good.

The accumulation phase of this conference is over. I brought back a ton of stuff (an exaggeration; at most 15 pound) which I have to go through, find out what’s good for me, what’s not, and begin implementing it. Meanwhile, I am working up a post-conference to-do list. That’s all part of the assimilation phase.

Over the next couple of weeks I’ll blog about the assimilation phase of this particular conference, mentioning what I picked up during the accumulation phase, and maybe even something about what I’m eliminating. Stay tuned.

Author | Engineer