Writing for the Internet: Strange Happenings

After four months of increasing readership of my articles at Suite101.com, about two weeks ago I saw a slight drop. Then last week I had another slight drop. Then Wednesday readership tanked, to about 60 percent of what it had been. This continued on Thursday, and today is shaping up about the same. What is going on?

It’s not a holiday season that people should be away from their computers. Nor have I written articles about seasonal or current events. All of my articles are what they call “evergreen,” that is, not tied to a season of the year, or a holiday, or a current event. They should be as important to people one day as the next. I suppose my history and poetry articles might do better when school is in session, but otherwise they are evergreen.

So what gives? It would appear that Google has changed its search algorithms, to my detriment. Actually, to Suite 101’s detriment, for a number of other writers there have noticed the same thing. My revenues have stayed the same or gone up slightly. Although, Wednesday was average and I don’t know yet about yesterday or today.

I’ll have to watch to see if this is a trend, or a temporary glitch. Let’s hope for the latter.

November Goals

Having just finished my October report, and this being the 4th of November, I’d better work on my November goals. Even though I didn’t do well in October relative to goals, I’m going to set a little bit higher goals in November and try harder.

1. Blog at least 12 times. I’ve hit this many consecutive months.

2. Post at least 8 articles at Suite101.com. My current plans call for more than this. I might revise this goal tonight and set a higher target.

3. Write 10,000 words in In Front of Fifty Thousand Screaming People. This is in place of just finishing the chapter I’m in. If I make this goal, I will be about 1/4 into the novel.

4. Complete the Bible study goal of October. Assess where I am with that goal; complete the organization; and do the evaluation.

5. Make at least 4 writing related submittals. I won’t specify what type of submittals. I made one yesterday, so I’m 1/4 complete with this goal already.

6. Complete the started but unfinished appendix in my harmony of the gospels. Might as well keep it as a goal until I get it done.

7. Work on Screwtape’s Good Advice, my study guide of The Screwtape Letters. I may be teaching a class in this come February, and it would be nice to have this to use as a guide.

I’ll leave it at seven goals, and see what I can accomplish.

The October Report

Time to be accountable to my reader(s), and to myself. Here’s my October goals and how I did on them.

1. Blog 12 or more times. >>> I blogged 16 times. Score 1.

2. Write 7 articles for Suite101.com. >>> I wrote and posted 8 articles, so squeaked by. Score 2.

3. Complete chapter 7 of In Front of Fifty Thousand Screaming People. >>> I did NOT do this. I did begin sharing the novel with my writers critique group, and did a little bit of editing based on those critiques. Perhaps I can give myself half credit. Score 2.5.

4. Make three literary or freelance magazine submittals. >>> Let’s see if I can remember, because I don’t have my submittal log here at work. I didn’t submit anything to any literary magazines, but I don’t think it was three. In fact, I think it was just one. I’ll check tonight and might edit this. For now I’ll put it down as a goose-egg. Score still 2.5.

5. Make sure that appendix [i.e. the one I’ve worked on since August] in my harmony of the gospels is finished. >>> Did not do. Not sure why I didn’t other than lack of interest. I did read a little in the harmony, and noted a couple of edits I have to make, but that gives me no credit. Score still 2.5.

6. Organize the various Bible studies I’ve started. This includes listing them, and evaluating them to see if I want to take them further. >>> I did some of this, early in the month, and my mind is somewhat hazy about it. I know I gathered all the loose papers of Bible study ideas to one place. I think I made the list, but I didn’t do the evaluation. Can I give myself half credit for this? I think I will. Score 3.0.

So there it is. Not the prettiest of pictures but perhaps not the worst. Hopefully I’ll do better in November, the Thanksgiving holiday not withstanding.

The Joyous Sound of…Plotters

I arrived at the office this morning, not knowing what to expect as to IT issues. When I left last night: e-mail was down; Internet access was down; our intranet was down; and all copiers and plotters were inaccessible. All the way home, through especially horrendous traffic, I kept thinking this would be a good time to launch my dream magazine, Technophobia.

This morning, I got to work about 7:30 AM after a stop at the bank and the gas station. Rounding the corner and entering the long, narrow corridor to my office, I saw a beautiful sight: an engineering drawing sitting on the out-put tray of a plotter. They must be working! I thought. Then, after getting coffee and completing my short devotional, the joyous sound came: the whine of the back-and-forth of a plotter head, producing a drawing. I about cheered these two sensory experiences.

So I took a chance. Calling up MS Word, I opened my daily diary sheet, chose the printer that’s supposed to be closest to me, and clicked . For five seconds nothing happened, then came the joyous sound: the printer/copier spitting out my document after it’s morning warm-up. Everything’s working; all’s right with the world.

So it’s back to the routines of the last nine years. Only difference is the route to work, and that only for the last mile and a half. I don’t have a key to the office yet (because the electronic entry is not yet installed), so I’ll come in a little later and fight heavier traffic on the commute. Before work I’ll have devotions then check writing web sites. On noon hours I’ll walk and write and eat simple fare at my desk. After work I’ll spend a half-hour or so waiting on traffic to clear by doing something else for writing. Hopefully, in between these, I’ll return to my past love of civil engineering and find meaning in flood plains and drainage ditches and sewer lines and streets, etc. At least I can write about some of those things at Suite101.

The Move Is Over

CEI is now in its new offices, still in Bentonville, not really that far from our old office. The moving company did some pre-moving on Wednesday and Thursday, to avoid being overloaded on Friday and have to go into an overtime situation. They took all of the library (which I had ready on Monday) and most of my office stuff on those two days. On Thursday and Friday morning I set up the library in its new place–135 boxes, give or take a box. My fingers were raw, my wrists hurt, and I was tired.

Still, on Friday I actually felt pretty good. I went back to the old office to assist in any way I could. I found and broke down utility shelves and moved them to the elevator, where the loading crews took them upstairs to the large storage space we are keeping in the old building. I gathered up old network cables for salvage or discard. I helped the movers load a large bookcase onto my pick-up, for delivery to my near neighbor (who also works here, and who had bought the bookcase). I went to the IT room and helped them break down racks of servers, unplug a whole bunch of connecting cables and sorted them by length and bundled them.

We had lunch at the old building, courtesy of CEI, which was very good. I set up the tables and chairs in the break room. I also suggested to the chairman of the board that we have an informal ceremony for striking the colors. The US and Arkansas flags are tattered and need to be replaced. No reason to leave them for the tenants. He liked the idea, so at the end of lunch we all went to the front of the building, to the flagpole. Without any veterans present (except the chairman and one board member), a couple of boy scout leaders handled the ceremony. The chairman and the CEO made brief remarks. I don’t know that I would call it a “moving” ceremony, but I’m glad I suggested it.

In short, I was sort of a jack-of-all-trades on Friday. Got to the new office about 4 PM and worked till 6 PM on my own office set-up, and was far along with it at the end. Oh, and in the morning I received a call on my cell phone (our office phones being down, along with e-mail, Internet, etc.) from a client, assigning us a new project, one we will do jointly with the company I broke into this business with, Black & Veatch. It’s a relatively small share for us, but it’s still a project. That was a fitting event on a day we moved to quarters about 35 % of the size we had.

During these last five days I have not been able to think about much besides the move. So I’m behind on posts to this blog, such as end of the month report and new month goals. Haven’t written anything in over a week either. Hopefully today I begin getting back to normal.

A Form of Flattery

That’s what they say about imitation–it’s the sincerest form of flattery. That doesn’t, however, extend to plagiarism and copyright theft. At Suite101.com, several people posted to the writers forum there today to say their articles had been stolen verbatim and posted at http://general-finance.com/. It has happened with at least two articles, possibly a dozen. One of the authors effected found that general-finance didn’t get them directly from Suite, but from another, content-washing site which posted them all with a date one day before they were posted on Suite, making it appear that a dozen different Suite authors stole work from this other site. Yeah, right.

This didn’t affect me, but it did make my get off my lazy cyber-butt and set up a few Google Alerts. This is a tool that helps you spot copyright theft automatically using their powerful search spiders. I set up three alerts: one for my name, and two for phrases in two of my articles. I set them up to report as an event was found. We’ll see what happens. Nothing so far.

I set up one alert for my name. Then I decided to Google my name and see what I get. I do this from time to time, also for my Internet pseudonym, Norman D Gutter. Today I found at least five other David A. Todds: a doctor in California who writes about secretions from nipples; a welder in Texas who makes political contributions to the Republican party; an engineer in Texas; a civil engineer in Oklahoma City–with his own firm; and another I can’t remember right now. Oh, now I remember: someone with a home for sale in Florissant, MO.

Several of the search hits were to my writings, including one that appeared in American Profile magazine, the Sunday newspaper insert that competes with Parade Magazine, in 2004. What I wrote and sent to them was:

America, settled by those who thought freedom more important than comfort, was forged to nationhood through the concept that men can govern themselves, if only they adopt excellent laws, then embrace them.

The best citizen puts ethics before law, law before gain, nation before self.

What they put in the magazine was:

The best citizen puts ethics before law, law before gain, nation before self.

That was close enough I didn’t gripe about it. Now, as I Googled my name, I found this latter statement at a number of places, normally with attribution to me. Here are some of the links:

The News-Sun forums.

WikiAnswers

Yahoo Answers

MaybeNow Answers

Then I decided to do a Google search for a key phrase in my published quote, and found this site in addition. [If you go to the site, you have to scroll down to near the end to see my words, slightly modified.] So, I suppose I should be flattered to think that this young man saw my words, thought enough of them to post them as his own. I guess I’ll let him get away with it for now. After all, I can easily prove they are my words if I ever have to.

Packing, Packing

Our corporate headquarters moves on Friday. The word from on high is that we must have everything in boxes and those boxes and all furniture marked before we leave the office on Thursday. I’m in pretty good shape. All the furniture I’m taking is marked. I have thirteen boxes packed, and I estimate about eight more boxes–maybe nine–should finish me up.

Yesterday I finished packing the library. I think I blogged about this effort before. First I spent a week organizing the library, which was in sad shape from almost nine years of neglect. Then I took a week to cull through the materials and eliminate duplicates and out-dated material. I probably discarded close to fifteen percent of the documents therein. Constantly I was fighting things dumped in the room by those too lazy to properly take care of things, such as: surplus office hardware such as staplers, three-hole punches, tape dispensers, filing/storage trays; empty notebooks; and library materials I asked to be brought back there a month ago.

I beat my expectations of when I would be done by a day. As I was preparing to leave the VP over Operations came by my office and said he didn’t think I would have it done on time. I said to him, “Oh ye of little faith.” Today I sent an e-mail to the coordinator of the move, with the title “put a fork in it”. Ah, satisfaction.

The day remains dreary and my mood is better than last night. Have writers guild this evening, and need to decide what to take. I have nothing recently written to show them, so I’ll probably take the next installment of In Front of Fifty Thousand Screaming People.

My Kind of Day

The rain started yesterday, Sunday. Never heavy, and not steady. Just enough to make you not want to leave the house on a walk. Gloomy clouds; fresh north wind; temperatures falling. Just the kind of thing to perk me up from a gloomy mood.

Last night, after dark but while we were in the Dungeon at our computers with the night shut out, the heavier rain came. By this morning the heaviest rain was over, and we had steady drizzle through the day. No sun. Dark clouds. The north wind persisting and freshening.

I had a huge day of accomplishment at work, getting stuff done a day ahead of schedule, and surprising people in the office.

Then came the evening. As the rain ended my mood worsened and disappointments came. I guess I should just learn to be an engineer and not worry about being a writer.

Venture Out and Project Explorer

At Suite101.com, I’ve now been posting articles for four months. Posted my 56th article there last night, and have one in mind to whip out today. These average about 750 words each, so that’s about 42,000 words, I figure. That productivity on my novel would have put me more than halfway through.

At Suite we have a forum–a message board–where writers, editors, and administrators interact about Suite, writing in general, and occasionally the competition. Some Suite writer will fairly regularly post something about “Oh, my revenues are so low!” Yet when they say what they’ve earned they are miles and miles ahead of me. I’ll post how low my revenues are and tell them they are actually doing fairly well.

It seems I’ve selected to write in topics that simply don’t generate much ad revenue: civil engineering, American history, poetry. I have a few articles in other topics, but most are in these. After my last post about low revenues, a friend on the board, Donald, presented a challenge to me, himself, and others with low revenue. Break outside of our boxes, he said. Find a new topic to write in. Write one article in it, track what happens for a month, and report weekly to the forum. He called it the “Venture Out and Project Explorer” challenge. Only three of us accepted it.

Searching for other categories/topics to post in, I decided maybe I could do something from my stock trading experience. I’m not trading now, leaving that to my better half to do, but I’ve taken a bunch of training and have traded off and on for five years, and we have a couple of books and other references I can use. Why not? Would articles on stock trading generate ad clicks? I figured it was worth trying.

I selected Bollinger Bands as my first topic in the VO&PE program. This is a technical indicator of the range a stock price is likely to trade in. I did my research in our technical analysis books. I checked Google Adsense to see how many monthly searches were made for that term and how much advertisers are willing to pay for ads for web pages with those key words, and determined both were high enough. I checked the Google Sandbox (don’t ask me how it got that name), and found there were adequate numbers of ads ready to go for that kind of article. So I wrote the article and posted it on Wednesday, Oct 21, 2009.

Now, the statistics that Suite 101 give the writer does not include how much each article earns. We get: daily page views; page views accumulated for three months; daily revenue; accumulated revenue; page views per article; and details on how our articles were access (i.e. a search engine with the search term used, another web page, or Suite internal). So I’ll never know whether my Bollinger Bands article earns a bunch of money or not. But what I can know is that Wednesday I had record page views, and I had a revenue spike to my second highest day so far.

Neither of these is definitive. It could be coincidence that the revenue went up. And the page views were not that much higher than the previous record, and they were down on Thursday. But, if the revenue stays up, maybe–just maybe–I’ve found something I can write on that will generate a little income. If I could earn every day the amount I earned on Wednesday, that would be almost twelve tanks of gas in a year.

And that would be fine.

An Evening at the Writers Critique Group

Last night I attended the writer’s critique group in Bella Vista. This is the group that I attended regularly from 2002 to 2007, quit for a while, then attended the another writer’s group in more-distant Gravette until March of this year. I spent a few months without attending any writer’s group at all, then decided to go back to the old one, and have been a regular since July.

Why did I leave this group in the first place? For one, I was the only person in the group who was trying to be published with a royalty publisher. Everyone else was satisfied with self-publishing. Now there’s nothing wrong with self-publishing if it is done well. But obviously the threshold of excellence for royalty publishing is a whole lot higher than for self-publishing. the self-publishing company makes their money in charging set-up fees, not by selling books, so their writing goals tend not to be as high as mine.

But on-line fellowship is not the same as in-person, and I missed being with writers. So I went back to the old group. It meets only a little more than a mile from my house, so getting there and back is a snap. In fact, last night I fell asleep in my reading chair in the time before I needed to leave. Lynda woke me at one minute till seven and said, “Aren’t you suppose to be at writers group about now?” I quickly went and was there well before they began sharing.

Some good and bad about the group, which goes by the name of Northwest Arkansas Writers Guild:

  • As I said, most in the group are not striving for royalty publishing, so the outlook on writing tends to be different.
  • I’m the only one in the group who is a serious poet. Two women in the guild write some poetry, but I don’t think either studies the art or really works on her craft. One may; I can’t tell for sure yet. I gave up bringing poetry to this group a long time before I left it.
  • The ladies all bring snacks to the meetings. This takes quite a bit of time to distribute around the table, with plates and napkins. We meet at an assisted living center, who provide us the meeting room and coffee. I’d prefer we didn’t have snacks at all. Without the time given to snacks we could each read five pages instead of four.
  • We don’t tend to stick to business. Too much chatting. I don’t mind some of that–that’s what fellowship’s about. But we do too much of it.
  • At times members don’t tend to say focused. I won’t mention names, just in case one of them should wander in here (quite unlikely). But one has a habit of interrupting the reader with comments that have nothing at all with what is being read. This happens almost every week. Finally, one of the ladies called out the offender this week. She did it nicely, perhaps so nicely that the offender didn’t even realize that she was being mildly chastised.
  • I’m the only man in the group. That’s not so bad, except I’m the only non-retired person in the group. One woman works, but she rarely attends and will soon be moving away.
  • In general, everyone is polite; we never talk politics; everyone in the group seems to be a practicing Christian (though that’s not a requirement); and we never have off-color material to read or listen to.

Well, that’s the status of the group. I’ll stick with it. It’s the closest game in town, and fills a need in my life. Hopefully they find value in my contribution.

Author | Engineer